An Ethicist’s Look At Buzz

Thanks to Spike Jones at Brains On Fire for pointing us to this Miami Herald article on buzz marketing by Edward Wasserman, professor of journalism ethics at Washington and Lee University. Advocates do rhapsodize about all this with the fervor of real conviction, as the height of authenticity, a way to empower the lowly grassroots […]

Fake News Keeps On Keepin’ On

Promiscuity claim lands LYNXjet Mostess in hot water. Allegations of flirtatiousness and promiscuity with a male passenger are just some of the accusations being levelled at LYNXjet “Mostess” Lola Allegra. It is alleged that in September of this year, Miss Allegra had invited a male passenger, Mr. Michael Williams into the on board spa bath […]

Marlboro Man Still Riding High

Business Week is running a fascinating look at how resilient America’s leading tobacco marketer is in the face of 1998’s Master Settlement Agreement–a landmark piece of legislation designed to significantly curtail big tobacco’s reach. There may be a cloud of condemnation hanging over cigarettes, but the companies nonetheless have plenty to celebrate. Long the U.S. […]

Ban The Tired Old Tricks

Ben McConnell at Church of the Customer points to an interesting promotion for Ban Deodorant that attempts to capitalize on the move toward consumer generated content. Ban (the deodorant) is trying out citizen marketing with a viral twist by inviting people to write captions for photos in its “Ban It” campaign. Winning slogans will be […]

Introducing Hand Made Spam

Barry Scott is a character created to sell Cillit Bang, a cleansing agent marketed in Great Britian. Scott may also be a real person, but there can be no question what this real person, or made up character, wants. He wants to sell you more Cillit Bang. Hello cyber web space countrymen! I’m Barry Scott […]

Monsterous Viral Unleashed In Golden

Monster Outreach is a new viral from Coors Light. The brewer purports to want to help monsters, since they are only in demand one day of the year–October 31st. This clever ruse to support the Halloween selling period is good to see from a marketer who really hasn’t embraced the web up to now. Only […]

Red Bull gives you wings, GoFast gives you…

A new TV spot for Colorado-based sports and beverage company, GoFast set to air in Belgium. TDA (Boulder, CO) is the ad shop. Click the image to view the video (1.6MB) Share

Cow Shake

Earlier this summer, Hardee’s/Carls Jr. made headlines for their Carwash TV spot with Paris Hilton. But unless you are in the Midwest (for Hardee’s) or the Western US (Carl’s Jr.), you are missing some excellent creative being put out by both brands. The kind of executions that make art directors working as order-takers drool. My […]

The Really Big Ad

On the heels of this morning’s pointing to Old Navy’s new creative, AdPulp.com reader Stephen T. dropped us line for Carlton Draught’s Big Ad. Carlton’s attempt at creating viral buzz is interesting to say the least, but we find their effort over-shadowed by the use of a Java applet requiring approval to run. In today’s […]

Giving Sandals The Boot

New York Times: Western boots worn out of season represent “a really strong trend, one that still is gaining momentum,” said Michael Atmore, the editorial director of Footwear News, a trade weekly. And to judge by the number of boot makers who have added Western models to their lineups, Mr. Atmore said, “a lot of […]