Find The Viral Strand In The Brand’s DNA (Or Don’t Do A Viral)

From Ad Age: How much buzz does it take to sell Milwaukee’s Best? Apparently a lot more than 3 million hits on YouTube and 197 blog mentions. Proving that viral sensations don’t always immediately translate into sensational sales, the bargain beer’s video of its “Beer Cannon” that fires cans of Milwaukee’s Best Light to destroy […]

Careful With That Zoom, Eugene

Too Much Detail is a promotional microsite for Casio’s new 10.1 megapixel camera. The sexy vid (by American Standards) has a humorous reveal, which then becomes the promotional hook. [via Chimp Media Monitoring]

Cuban Sucks Air Out Of YouTube Valuations

One of the more controversial and outspoken billionaires on the planet, spoke ill of the ad biz at an ad biz gathering last week. Mark Cuban, co-founder of HDNet and owner of the NBA’s Dallas Mavericks, told execs at Advertising Week, “You guys love to be the trailing edge,” in reference to the industry’s current […]

No Escape From Commercial Space

The Escapist has an interesting feature on online guerilla marketers, or OMGs. Disguising himself as just another consumer turning to the internet for entertainment, advice and counsel, Jack prowls community forums looking for an opportunity to share his “opinion” of his clients’ products and services. But his task isn’t easy. Part of the reason many […]

30 Seconds And Then Some

According to the New York Times, entertaining commercials can extend their run on the interweb. Duh! Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. “The best compliment you can get these days is if you create an ad entertaining enough that people want […]

Lazare Calls Viral Videos “Small Potatoes”

Lewis Lazare has been watching videos on YouTube. However, it’s premature to say the old man is down with youth culture, for he didn’t much like what he found there. A publicist, all lathered up, contacted us about what he believed to be a truly mind-boggling event happening online: a new video called “Tea Partay” […]

Mac Shareware Firm Gets Blogs

Mac shareware firm macZOT! turned to the legion of bloggers to release their newest piece of software, AppZapper. AppZapper is a nifty uninstaller application for OS X to hunt down the pesky preference and library files which get installed, but are often left floating around when an application is deleted. Beginning this morning, they lobbied […]

Monetize Me!

People are thinking a lot about how to monetize “new” media, such as podcasts and blogs. Well, prepare for a game-changing bomb drop right here on AdPulp. What I’m talking about is monetizing old media; namely, me. Case Study: Gavin Gavin is a 14-year-old developmentally disabled boy who lives in my neighborhood. For a few […]

If Microsoft Packaged The iPod

This meme has been floating around for a while, but since it is rather Mac-centric many of our audience may not have seen it. It is a parody of the iPod packaging if Microsoft were to have sold the iPod. Very humorous, especially if you have a client or two that may dip into the […]

David Baldwin Speaks (To The Times)

For the past month, McKinney Silver’s viral campaign for Oasys Mobile has been bandied about in the bloatosphere. Here we have a clear case of mainstream media following blogs to the story. Oasys, based in Raleigh, N.C., enlisted the advertising firm McKinney & Silver, in Durham, N.C., to introduce its brand inexpensively — with a […]