In The Hands of A Craftsman Like King, Vine Is Gatorific

lacoste on Instagram

When you are a lifestyle brand, you need to invent content for the social web constantly. You can write a blog post, update Twitter and so on, but do not get carried away with too many text-based solutions. This is the web, we need things to click (a.k.a. rich media) that will make us smile. […]

Burt’s Bees Hawking Its Wares on the Corner of Instagram and Vine

burtsbeesus on Instagram

Burt’s Bees and its agency Baldwin & are having fun with Instagram and Vine (as it should be). The company is using stop-motion animation to create uber-abbreviated versions of classic novels. In Little Women, for example, one Civil War-era lip balm woman says to another, “We really are quite little.” “And each of us women,” […]

Tide’s “Shark Week” Ad On Vine Is Bloody Good

Shark

It is Shark Week this week on Discovery Channel. The programming feature is its 26th season, and according to Adweek has over the years generated massive buzz via social media, definitely becoming a “thing” in pop culture. Ergo, mass marketers are finding a way to attach to the media event. Here’s one contribution from Tide: […]

Micro Spots Are Growing On Vine

Twitter _ Lowes_ Keep squirrels away from your ...-1

What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]

Download Vine, Make A Movie and Share It

Vine

Vine is Twitter’s new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a […]