Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives. Here are a some of the key findings (which may be biased): 56% of respondents stated that they view online video advertising as either “more effective” or “much more effective” than other forms of […]
Once upon a time in America, it made sense for restaurants to entice customers with their food. But now we live in a time of cheap production and no-cost distribution–a fact which leads to spots like this. [UPDATE] David Gianatasio of Adfreak also posted this spot and said, “This stuff is so forced and self-consciously […]
Impossible Hamster is a project from the new economics foundation, an independent think-and-do tank based in the U.K. [via Osocio]
Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are.