When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all. Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks […]

Every Child Has A Dream

Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her “vital voice” to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube […]

Walking On Water Hoax One To Tell Friends About

This new “viral” for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month. Simon Bonham, head of marketing at Hi-Tec Sports said “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again.” CCCP founder, Eelco Keune, […]

What Citizen Generated Media Looks Like When The Citizen Is An Artist

Nashville photographer, Michael Deppisch made this hauntingly beautiful video about the floods taking place in Tennessee. Middle Tennessee received the greatest amount of rainfall in recorded history over the past two days. Deppisch says, “It left us with several casualties, millions of dollars in damage and an indelible mark on our city.” He points people […]

Want To Make Money Online? You Need Fruit That Talks

According to The Wall Street Journal, Annoying Orange, a web series from Dane Boedigheimer is a BIG, BIG hit. Mr. Boedigheimer, a North Dakota native who moved to California to work in film, now collects ad revenue, sells T-shirts and has an agent exploring spinoffs, all for a character that didn’t exist until October. He […]

Genie, For Our Third Wish, We’d Like You To Return To Very Comfortable Bottle

According to Los Angeles Times reporters Dawn C. Chmielewski and Meg James, Hulu, the popular online site for watching television shows, is preparing to execute the toughest maneuver in digital media: moving from free to pay. The site has found itself caught between two worlds. While Hulu wants to be true to the culture of […]

Clients Like Video, Video Looks Like TV

Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives. Here are a some of the key findings (which may be biased): 56% of respondents stated that they view online video advertising as either “more effective” or “much more effective” than other forms of […]

It’s Not Nice To Fool Mother Nature’s Children

The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft’s Lunchables brand. Share

Appetite Appeal Flew The Coop At Denny’s

Once upon a time in America, it made sense for restaurants to entice customers with their food. But now we live in a time of cheap production and no-cost distribution–a fact which leads to spots like this. [UPDATE] David Gianatasio of Adfreak also posted this spot and said, “This stuff is so forced and self-consciously […]

Juggle This: Brand Curated, Produced And Sponsored Content

John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend’s company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) […]