According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway. In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites […]
Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it. When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it. Why? Why not? Sombrero tip to Todd Wasserman at Mashable.
Ann Handley is a content specialist who believes “good content doesn’t try to sell. Rather, it creates value for your customers (or would-be customers) by positioning you as a reliable and valuable source of information.” Palladium Boots illustrates the fundamental quite nicely in this walkabout Los Angeles. Hat Tip: The Los Angeles Egotist
To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. “We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. […]
I Wear Your Shirt is a not new, but still interesting, idea. Companies “buy a day” from I Wear Your Shirt, which triggers the I Wear Your Shirt team to don the featured company’s t-shirt and then make videos about the company while modeling the company’s shirt. Today, of course, is National Beer Day and […]
According to Fox News, Washington is buzzing about Wisconsin Rep. Paul Ryan’s take-no-prisoners approach to budget cuts — manifested in his budget proposal that would slash federal spending by $6.2 trillion over 10 years and overhaul health programs for the elderly and poor. But it’s not just the 7th-term Congressman’s penchant for number crunching that’s […]
DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene […]