The trade association known as Magazine Publishers of America is no more. The group is now called MPA – The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA, has a new name (if you can call […]
This is a music video that was shown last week at the 2010 Milwaukee 99 advertising awards show. The song was written by Nick Pipitone and Peter Batchelder, a.k.a. The Rip Off Artists.
According to The New York Times, more than one-third of the two billion views of YouTube videos with ads each week are uploaded without the copyright owner’s permission but left up by the owner’s choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material […]
In pursuit of a winning testimonial, Viddler was wise to visit the home of Wine Library in Springfield, New Jersey. Because that’s where Gary Vaynerchuk works! I love how Vaynerchuk says, “The wine world needs an advocate, the wine world needs me. They need the person who knows about wine but doesn’t want to be […]
According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” […]
Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all. Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks […]