Magazines Are Busy Remaking Themselves, So Too Is Their Official Champion

The trade association known as Magazine Publishers of America is no more. The group is now called MPA – The Association of Magazine Media, in effort to better convey that magazine content engages consumers across multiple platforms, including websites, tablets, smartphones, books, live events and more. MPA, has a new name (if you can call […]

Pop Ditty Reveals The Advertising Life In Milwaukee And Beyond

This is a music video that was shown last week at the 2010 Milwaukee 99 advertising awards show. The song was written by Nick Pipitone and Peter Batchelder, a.k.a. The Rip Off Artists.

Content Owners Make Money While They Sleep

According to The New York Times, more than one-third of the two billion views of YouTube videos with ads each week are uploaded without the copyright owner’s permission but left up by the owner’s choice. They are automatically recognized by YouTube, using a system called Content ID that scans videos and compares them to material […]

Video Is Gold For Gary V.

In pursuit of a winning testimonial, Viddler was wise to visit the home of Wine Library in Springfield, New Jersey. Because that’s where Gary Vaynerchuk works! I love how Vaynerchuk says, “The wine world needs an advocate, the wine world needs me. They need the person who knows about wine but doesn’t want to be […]

Ground Beef, Ground Again

According to Fast Company, McDonald’s launch of “real fruit” smoothies (they’re actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as “beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection.” […]

Radio Personality, Bob Knorpp On Camera. Yes, He’s A Longhair!

As you may know from previous reports here, Humongo Nation is an annual tour by Connecticut-based agency, Humongo. The team travels around in a Ford Flex and stops in to see various ad people along their route. People like BeanCast host, Bob Knorpp, in Greensboro, NC. Knorpp breaks some interesting news in his segment, which […]

You Can Learn A Lot On YouTube

Google and The Wharton School at University of Pennsylvania have partnered to create Fast Forward, a YouTube channel dedicated to providing “quick perspectives on managing the change in the marketing landscape.” Here’s a small sampling of what’s available there: The Mashable article that recommends Fast Forward as a resource also points to the YouTube channels […]

When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay

Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense–the ubiquitous crackers are a party snack, after all. Here’s another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks […]

Every Child Has A Dream

Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her “vital voice” to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube […]

Walking On Water Hoax One To Tell Friends About

This new “viral” for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month. Simon Bonham, head of marketing at Hi-Tec Sports said “We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again.” CCCP founder, Eelco Keune, […]