Video Production Skills Are Sales Skills

In a New York Times Small Business feature on using online video to attract customers, the reporter points to BBQguys.com in Baton Rouge, and makes something of a case study. According to the Times, online video has helped the company recover its human touch virtually. In 2006, it started posting informal YouTube videos featuring new […]

Enter Diesel’s Alternative Nation State

Given the news this week about Chrysler tweeting the f-bomb by error and the heads that fell, as a result, it’s a good time to look at another brand that’s not afraid to curse, not afraid of being politically incorrect and not afraid of its big balls. For more on how you can migrate to […]

Empty Pipes Don’t Do The Pipemaker Good

The two words, “video content” are sweet music to the ears of many thousands of people who make, optimize and deliver video content, and to millions more who enjoy watching it. While indie filmmakers and small production companies rule the creative roost, when it comes to delivery of video content, YouTube’s parent company, The Google, […]

What Do You Call Reality TV When It Veers From Reality? A Commercial.

“Cooking With Emeril Lagasse’s Attorney” and “Cooking With A Guy Who Looks A Bit Like Emeril Lagasse” from new Philadelphia Cooking Creme have close to one million views on YouTube. Aside from the YouTube love, Friend of AdPulp, Vinny Warren, and his team at The Escape Pod are also feeling the love from an unexpected […]

Morgan’s Filthy Rich Tongue

Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has closed a $2.5 million investment round with True Ventures of Palo Alto and returning investor 2x Consumer Products Growth Partners of Chicago. Of course, the team is pretty happy about it, as you can see in the following video. I […]

Why Is ze frank Pitching A Tongue Brush?

Hold it, it’s not ze frank, it’s another guy acting like ze frank. “On your tongue!” Thanks Orabrush. Share

No More Of That, My Lord

Popcorn, Indiana is a snack food company based in Englewood, NJ. The brand was recently featured on The Apprentice, and is now building on that by asking fans to make better videos featuring Popcorn, Indiana popcorn than the two contrived pieces that appeared on The Donald’s show. Here’s one possible winner in the Munch Better […]

Yet Another Facebook Story: You Don’t Have To Be Facebook To Profit From Facebook

In their efforts to establish a presence on Facebook, eight-of-ten of the world’s biggest brands, including Coca Cola, P&G and Unilever are now using an enterprise solution from New York-based Buddy Media. The Buddy Media Platform gives brands the tools to manage their Facebook Pages and engage their Facebook fans. Adweek recently named the company […]

Landolakes.com New Design Like Butter

With the launch of a new website by Colle+McVoy, the venerable 85-year-old Land O’Lakes Dairy Foods brand introduces new content and heightened functionality just in time for holiday cooking. The newly refreshed Landolakes.com is a complete site redesign meant to help consumers engage with an established brand in new ways. For instance, the Test Kitchen […]