Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it’s a mocumentary that’s been done before. According to Campaign Brief, the three-part series, cleverly titled “Meme Myself and I,” is running on MTV Australia. The video also […]
With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy’s new online content offering, “Under the Blue Arch,” funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit’s CBS affiliate. […]
New work from visitkc.com. Kansas City is a happening place. It’s a shame though. While the video isn’t a very well done representation, Kansas City is a happening place in the ad world. Big agencies like VML and Barkley are doing some stellar work on a national/international level. As well as vibrant and successful community […]
There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure. Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco […]
New work from McGarrah-Jessee for Shiner Beer.
Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version […]