Queensland Calling

As we reported in April, Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head-to-head in a competition for a customized travel package to Queensland, Australia worth one million dollars. Now, here’s a look at some of the contenders: Boomerang Reisen GmbH has been operating in the travel […]

New Books, Like New Films, Get The Trailer Treatment

I’m doing some research on book trailers for a new business pitch. The trailers I’m finding range in style and production budgets, but overall I’m impressed with the efforts being made to move text-based products. Here’s a new one promoting Simon Mainwaring’s new book, We First: How Brands and Consumers Use Social Media to Build […]

Dear Sophie

Savvy stuff from Google with their latest TV spot for Chrome, Dear Sophie. I think it actually fails a bit in getting the message of Chrome across, with the entire focus taking place within in Gmail. But it also reinforces just how pervasive – like it or not – that Google has become in our […]

It’s A Video World, And I Am A Video Girl

According to the 2011 Web Influencers Survey by D S Simon, the shift from textual or static communications to video communications by media websites is well underway. In addition to paid advertising, publishers are looking toward brand integration opportunities to raise additional revenues. The study also found that nearly half (47 percent) of media websites […]

Pink Pinatas, Batman

Pepto Bismol sees Cinco de Mayo as an over-indulgence occasion, and the P&G brand intends to benefit from it. When you visit the brand’s YouTube page, you are able to pick a pinata, fill it up and then choose a method to burst it. Why? Why not? Sombrero tip to Todd Wasserman at Mashable. Share

Good Content Doesn’t Sell Features, It Showcases Benefits

Ann Handley is a content specialist who believes “good content doesn’t try to sell. Rather, it creates value for your customers (or would-be customers) by positioning you as a reliable and valuable source of information.” Palladium Boots illustrates the fundamental quite nicely in this walkabout Los Angeles. Hat Tip: The Los Angeles Egotist Share

Man On A Horse Drinking Coffee

To promote its new Levels coffee system, Seattle’s Best Coffee is hosting a live 24-hour interactive comedy show featuring actors and directors from Second City. “We wanted an exciting, big launch,” said Michelle Gass, Seattle’s Best president. “The spirit of this brand is to create a disruptive idea that builds emotional connection to the brand. […]

Hey, Shouting Into The Camera And Sexual Innuendo May Work For You Too

I Wear Your Shirt is a not new, but still interesting, idea. Companies “buy a day” from I Wear Your Shirt, which triggers the I Wear Your Shirt team to don the featured company’s t-shirt and then make videos about the company while modeling the company’s shirt. Today, of course, is National Beer Day and […]

Republican Chair of the House Budget Committee Proposes “The Path To Prosperity”

According to Fox News, Washington is buzzing about Wisconsin Rep. Paul Ryan’s take-no-prisoners approach to budget cuts — manifested in his budget proposal that would slash federal spending by $6.2 trillion over 10 years and overhaul health programs for the elderly and poor. But it’s not just the 7th-term Congressman’s penchant for number crunching that’s […]

From A Land Down Under

DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene […]