Take A Journey To The Cold Case For Claussen Pickles

When your pickles are not on the shelf with the rest of the pickles, but in the refrigerated section of the supermarket, you better have a plan to drive pickle shoppers to the correct aisle. Kraft does. Sir Edwin Horsham is a Shackleton-esque explorer helping willing shoppers find their way. Created by The Escape Pod […]

Chevy Is Also Rising

Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s […]

Upward And Onward For The People’s Wine Critic

Daily Grape 89

After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more. Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I’ve been […]

Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know

John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company’s Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding […]

Duck Tron – Duck Brand Duck Tape

I’ll just leave this right here. A spot for Duck Brand Duck Tape from Ryactive. I like it. A pretty gutsy call capitalizing on Tron and Tron Guy, Jay Maynard. Share

What Difference Does The Screen Make? None, The Difference Is Whether Or Not You’re A Paid Subscriber

At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their […]

Commercial Video And TV Commercials Are But Distant Cousins

Advertising is home of the loud, land of the brash. That’s why Adam Lisagor, “advertising’s quietest pitchman,” is a hit. He’s quiet and that’s the kind of thing that stands out amid the noise. Let’s take a look: According to Fast Company, Lisagor is now shooting TV spots, as well. The transition–from the sometimes-insular online […]

To Build A Real Following On Facebook, Take The High Road

North Social, a leading provider of Facebook applications for businesses, has developed a series of “Fan Page Fail” video shorts featuring “socially-reckless” character Jonny Like, whose missteps show brands and public figures that it takes more than desperate promotional stunts to grow a quality fan base. “You can’t expect someone to return your ‘Follow Us […]

Queensland Calling

As we reported in April, Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head-to-head in a competition for a customized travel package to Queensland, Australia worth one million dollars. Now, here’s a look at some of the contenders: Boomerang Reisen GmbH has been operating in the travel […]

New Books, Like New Films, Get The Trailer Treatment

I’m doing some research on book trailers for a new business pitch. The trailers I’m finding range in style and production budgets, but overall I’m impressed with the efforts being made to move text-based products. Here’s a new one promoting Simon Mainwaring’s new book, We First: How Brands and Consumers Use Social Media to Build […]