Dropping Knowledge By The Bay

The San Francisco Egotist is upping its content offering via a new 10-part series featuring some of the city’s top creative minds. Starting Monday, November 14th you can check out episode one of the roundtable discussions between Rich Silverstein, PJ Pereira, Kevin Roddy, Paul Venables, Steve Stone, Rob Price, Stephen Goldblatt, Tommy Means, DJ O’Neil, […]

When The Cabo Wabo Tequila Starts Flowing, So Do The Stories

I’m kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It’s the first part of the brand’s “Off The Record” video series, which will […]

Nostalgia At the Push of A Button

The Vaccines reached out to their fans for help making a music video and free commercial for Instgram, the photo sharing app for the iPhone. via: The Chicago Egotist

The Better The Stream (of Content), The Bigger The Stream (of Income)

YouTube wants to be more like a television network. And the Google-owned company has been throwing money at content producers in Hollywood and elsewhere to get themselves there. According to The Wall Street Journal, YouTube is putting up more than $100 million in cash advances to develop original content that will run on one of […]

Take A Journey To The Cold Case For Claussen Pickles

When your pickles are not on the shelf with the rest of the pickles, but in the refrigerated section of the supermarket, you better have a plan to drive pickle shoppers to the correct aisle. Kraft does. Sir Edwin Horsham is a Shackleton-esque explorer helping willing shoppers find their way. Created by The Escape Pod […]

Chevy Is Also Rising

Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy’s […]

Upward And Onward For The People’s Wine Critic

Daily Grape 89

After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more. Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I’ve been […]

Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know

John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company’s Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding […]

Duck Tron – Duck Brand Duck Tape

I’ll just leave this right here. A spot for Duck Brand Duck Tape from Ryactive. I like it. A pretty gutsy call capitalizing on Tron and Tron Guy, Jay Maynard.

What Difference Does The Screen Make? None, The Difference Is Whether Or Not You’re A Paid Subscriber

At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their […]