Dumb Ways To Die Was Born Out Of Simplicity

I always like to read “how they did that” accounts of good advertising work. On Adweek today, there’s a good account of McCann Australia’s effort for train safety, which features a video showing “Dumb Ways To Die.” Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing […]

Nail Biters of the World Unite Around Real Life Space Drama

Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was […]

Do You Point, Shoot And Edit On The Fly?

Content marketing, and online video in particular, is the well we return to again and again. Because it’s an exciting new opportunity for brands, and for the storytellers they hire to weave their brand-sponsored narratives. Increasingly, brands are bypassing the agency option altogether, and going directly to production companies or media companies for content solutions. […]

What Happens When You Cross Schoolhouse Rock With ze frank

THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here’s a sample of newly produced “evergreen” content from THNKR’s PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President […]

Click For Mentor Stories

Can you find quality career mentoring online? I don’t know that the question occurs to people anymore, because it’s all there, isn’t it? Every sage piece of advice about how to navigate tough work situations, to get more done during the day, to be more creative and so on. Now, from creative director Mat Zucker, […]

Taco Bell Airlifts Taco Truck To Remote Alaska Town, Feeds The Tacoless

Some pranksters (that may or may not be employed by Taco Bell and/or its ad agency, DraftFCB/Orange County) posted flyers in the small town of Bethel, Alaska announcing that a new Taco Bell would be opening on July 4th. The flyers included a fake web address but a real phone number belonging to a local […]

Quick, Name Five YouTube Sensations. If You Failed To Do So, You Might Welcome YouTube’s Help.

“Hey, we need a ‘YouTube sensation’ for this concept to really fly.” If you’re a producer, and you just heard those words from the creative director’s mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age, YouTube feels advertisers’ pain, […]

Meowbook Is The New Catvertising

Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it’s a mocumentary that’s been done before. According to Campaign Brief, the three-part series, cleverly titled “Meme Myself and I,” is running on MTV Australia. The video also […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

Don’t Know About The Blades, But The Commercial Is F–in Great

blades

The Dollar Shave Club is definitely making a splash with this spot: For some backstory, Fastcocreate has more: It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself. “The world is filled […]