Quick, Name Five YouTube Sensations. If You Failed To Do So, You Might Welcome YouTube’s Help.

“Hey, we need a ‘YouTube sensation’ for this concept to really fly.” If you’re a producer, and you just heard those words from the creative director’s mouth, what do you do? Where do you go? The YouTubes is a rather large place to look for a sensation. According to Ad Age, YouTube feels advertisers’ pain, […]

Meowbook Is The New Catvertising

Cadbury sells a chocolate bar in Australia called Boost. Droga 5 in collaboration with BE VIACOM, Ignite Media Brands and Carat sold Cadbury a cat video. Sadly, it’s a mocumentary that’s been done before. According to Campaign Brief, the three-part series, cleverly titled “Meme Myself and I,” is running on MTV Australia. The video also […]

Lots of Small, But Interested Audiences. What’s A Brand To Do?

With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling […]

Don’t Know About The Blades, But The Commercial Is F–in Great

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The Dollar Shave Club is definitely making a splash with this spot: For some backstory, Fastcocreate has more: It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself. “The world is filled […]

Barbeque, I mean, Meat, err Meet the new Kansas City

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New work from visitkc.com. Kansas City is a happening place. It’s a shame though. While the video isn’t a very well done representation, Kansas City is a happening place in the ad world. Big agencies like VML and Barkley are doing some stellar work on a national/international level. As well as vibrant and successful community […]

Liquid Plumr Double Impact

There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure. Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco […]

Shiner’s Wild Hare

New work from McGarrah-Jessee for Shiner Beer.

OK Go Makes Music In A Chevy

Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version […]

FedEx Man Takes His Job And Shoves It

FedEx charges a good deal of money to move precious packages around the world in very few hours. It’s a high wire act, and the holidays add considerable pressure on the company’s staff to perform. Sadly, not every staffer is able to perform up to the company’s standards, a fact that will be made increasingly […]