Neiman Marcus is promoting its 100th anniversary via a video on YouTube. Neiman executives told Ad Age it’s an unorthodox move, but they think there’s a place for their luxury brand on the video-sharing site. “Like with anything, you hear people in meetings say, ‘Did you see the thing on YouTube?’” said Ginger Reeder, VP-corporate […]
Emeryville, Calif. internet video house, Turn Here, is capitalizing on the amazing growth of the new medium. The company, which provides “high quality low-cost internet videos,” has 803 samples in several categories on YouTube, including the one above, which sells real estate and a hip SE Portland neighborhood at the same time. In related news, […]
Not to be outdone, Holly Burns is also doing the Vimeo thing all of a sudden. Maybe typing is getting old.
[via Fred Wilson]
In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard. You are either old or a laggard if you aren’t producing video-based content on a regular basis. Right now, that makes me an old laggard. A job title of the future for marketing departments […]
Om Malik’s New Tee Vee is running a piece on the growing professionalization of Internet TV, a.k.a video. Next New Networks, ON Networks, Revision3, 60 Frames, Vuguru, Telegraph Ave Productions, WatchMojo — what do these companies have in common? They all use Moore’s Law and low-cost distribution over the Internet to disrupt the studio model, […]
The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction. Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio. The hope is that in between Hollywood and YouTube, there is […]
Actor and writer, Lisa Donovan, a.k.a. “Lisa Nova”, rocks. Her YouTube channel has over 42,000 subscribers and 2 million plus page views. I don’t know what her take is on embedding ads into her videos, but if I was a brand manager with a youth-oriented product or service, I’d sure like to find out.
David Polinchock, Chief Experience Officer at Brand Experience Lab kindly thought to share with us this video from Silverjet, which cleverly showcases an important new offering from the airline.
Denise Spidle of Studio 55 in Naples, Florida Have you noticed that your favorite newspaper is diving deep into online video production? Industry trade mag, Broadcasting & Cable, has. In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated […]