According to Los Angeles Times reporters Dawn C. Chmielewski and Meg James, Hulu, the popular online site for watching television shows, is preparing to execute the toughest maneuver in digital media: moving from free to pay. The site has found itself caught between two worlds. While Hulu wants to be true to the culture of the Internet by providing shows for free, it also is beholden to its entertainment industry …
Clients Like Video, Video Looks Like TV
Brightroll, the largest video advertising network, has released findings from its second annual survey of U.S. media buyers and agency executives. Here are a some of the key findings (which may be biased): 56% of respondents stated that they view online video advertising as either "more effective" or "much more effective" than other forms of advertising. Targeting was identified as online video's most valuable asset …
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It’s Not Nice To Fool Mother Nature’s Children
The Escape Pod in Chicago is back with more hidden cameras. This time for Kraft's Lunchables brand. …
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Appetite Appeal Flew The Coop At Denny’s
Once upon a time in America, it made sense for restaurants to entice customers with their food. But now we live in a time of cheap production and no-cost distribution--a fact which leads to spots like this. [UPDATE] David Gianatasio of Adfreak also posted this spot and said, "This stuff is so forced and self-consciously bizarre, it's impossible to look away. Jimmy Fallon should take notes. And try wearing a beak." …
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Juggle This: Brand Curated, Produced And Sponsored Content
John Winsor, CEO of Boulder-based crowdsourcing agency Victor & Spoils tells an interesting story on his personal blog about a friend who in the outdoor equipment industry. According to Winsor, his friend's company is well supported by its customers, some of whom have posted popular fanmercials on YouTube. (Yes, I just made that word up.) People, who love his brand, are making their own spots by the hundreds. And, …
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Friends Don’t Let Friends Pay Retail
SocialBuy is a new "social buying" site offering vouchers for discounts on luxury products and services often from retailers that have never before discounted -- but now must in order to stay afloat in this economy. Naturally, the company wants to use social media to spread its social buying message. That was interesting... This is how it all works. SocialBuy negotiates "unbelievable local deals," (currently only in …
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Making Complex Matters Less So
Impossible Hamster is a project from the new economics foundation, an independent think-and-do tank based in the U.K. [via Osocio] …
Devo Wants To Poke You, Make You Wake Up
Why is the band Devo doing a color study? That's sort of like asking why they play music with flower pots on their head. To promote their first album in 20 years. Duh. Bob Garfield of Ad Age tries to explain: Ahh, but of course. The agency here is Mother, whose Swedish principals pioneered Devo-ish ultra-postmodernism at Paradiset back in the mid-'90s, for Diesel and roboticothers. If ever a client and an agency …
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