Some pranksters (that may or may not be employed by Taco Bell and/or its ad agency, DraftFCB/Orange County) posted flyers in the small town of Bethel, Alaska announcing that a new Taco Bell would be opening on July 4th. The flyers included a fake web address but a real phone number belonging to a local [...]
Lots of Small, But Interested Audiences. What’s A Brand To Do?
June 18, 2012 By Leave a Comment
With both YouTube and Hulu investing large sums in original serial content, there’s a sizable opportunity for brand integration, brand-sponsored content and an opportunity for content companies to be born and built. In Los Angeles today, the production community is well aware of the potential in video, but it’s not like the hits are rolling [...]
Don’t Know About The Blades, But The Commercial Is F–in Great
March 7, 2012 By Leave a Comment
The Dollar Shave Club is definitely making a splash with this spot: For some backstory, Fastcocreate has more: It turns out the guy in the video really is the founder and CEO of the new start-up, Michael Dubin. What’s more surprising, though, is the fact that he made the ad himself. “The world is filled [...]
Not Your Father’s Dealer Advertising
March 2, 2012 By Leave a Comment
Joel Ewanick, GM vice president and Global Chief Marketing Officer, hopes you will find Chevy’s new online content offering, “Under the Blue Arch,” funny, charming and interesting. Of course, that is a lot to ask. “We want America to get to know these characters and develop a relationship with them,” Ewanick told Detroit’s CBS affiliate. [...]
Barbeque, I mean, Meat, err Meet the new Kansas City
March 1, 2012 By 1 Comment
New work from visitkc.com. Kansas City is a happening place. It’s a shame though. While the video isn’t a very well done representation, Kansas City is a happening place in the ad world. Big agencies like VML and Barkley are doing some stellar work on a national/international level. As well as vibrant and successful community [...]
Liquid Plumr Double Impact
February 22, 2012 By 7 Comments
There are some days I bang my ahead against my desk and then there are other days when I just say WTF? Today has been a little bit of both with a chuckle thrown in for good measure. Here’s Liquid Plumr’s new spot for Double Impact Snake and Gel System. Kudos to DDB San Francisco [...]
OK Go Makes Music In A Chevy
February 6, 2012 By Leave a Comment
Indie rock and the Super Bowl? Thanks to Chevy and Goodby Silverstein & Partners, they do indeed mix. OK Go set up over 1000 instruments spread out over two miles of desert near Los Angeles. A Chevy Sonic was outfitted with retractable pneumatic arms designed to play the instruments, and the band recorded this version [...]
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