Are You Ready To Sing for Your Ribs?

How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]

The Results Are In. Video Wins Again.

DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]

Universal Truths at the Heart of Iconic Technology Brand

Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]

Craft Brewers Snap Bud’s Ass With Beer-Stained Towel

AdPulp’s publisher reported this morning that a small brewer in Mason City, Iowa dared to poke Budweiser in the nose, in response to the macrobrewer’s negative portrayal of craft beer and craft beer drinkers on Super Bowl Sunday. I then added a note to Shawn post about a response from video producers HopStories in Oregon. […]

Holy Tongue Cleaners, Orabrush Team Spins Off

Brands need YouTube content and advertising, but where do they turn to procure this modern form of communications currency? Ad agencies are changing, but few have crossed the bridge from making TV for a passive audience to making video for an active, empowered audience. One way to find a video provider is to discover who […]

Does Your Facebook Group Encourage And Support Real Life Interactions?

The platform that creates the stickiest bonds between users wins. Facebook wants to win. In this piece for Facebook Groups, the human bonds formed at Donda’s House – the non profit inspired by Kanye West’s mother, Donda West, are featured. Facebook tapped Persuade director Michael Marantz to help tell a story about an incredible group […]

Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]