Every Runner Has A Reason, And Every Dick’s Sporting Goods Has Running Shoes

Running Gear - Shoes, Clothes & Accessories | Dick_s Sporting Goods

DICK’S Sporting Goods, in partnership with Greenpoint Pictures and Anomaly, have created a video series featuring 13 online vignettes focused on what motivates a person to run. You can view the entire collection of stories at DSG.com/RUNFOR. Share

Micro Spots Are Growing On Vine

Twitter _ Lowes_ Keep squirrels away from your ...-1

What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]

Do Digital Right: Create “An Increased Likelihood To Buy”

Test_Everything

Is digital a direct marketing medium or a brand building medium, or both? It’s a question that will continue to be asked by befuddled clients and their agency helpers alike. Personally, I think digital is a radical transparency machine that challenges brands to become better at marketing, product development and community relations. But back to […]

Download Vine, Make A Movie and Share It

Vine

Vine is Twitter’s new video App, where users capture short bits of video to share with their friends. Naturally, brand marketers are jumping all over this as widespread adoption among smart phone users is rapidly on the rise. According to Techcrunch, Vine is presently the #1 free App in the iTunes store. Here is a […]

The Edge of Farming Looks At What Many Of Us Rarely See

Moving out here to Washington state last year, I’ve noticed that many local farmers have a higher profile than in other states, thanks to farm-to-table restaurants and farmers markets. But in general, I (and I suspect most city dwellers) have very little understanding of modern farming. Farming advocates are trying to change that, launching a […]

Dumb Ways To Die Was Born Out Of Simplicity

I always like to read “how they did that” accounts of good advertising work. On Adweek today, there’s a good account of McCann Australia’s effort for train safety, which features a video showing “Dumb Ways To Die.” Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing […]

Nail Biters of the World Unite Around Real Life Space Drama

Austrian daredevil, Felix Baumgartner, successfully jumped from a balloon hovering 128,000 feet above Roswell, New Mexico today. After cartwheeling through the stratosphere for a time, Baumgartner gained control of his trajectory and proceeded to make a safe landing. The nail-biting event aired on live 40 television networks in 50 countries and the live feed was […]

Do You Point, Shoot And Edit On The Fly?

Content marketing, and online video in particular, is the well we return to again and again. Because it’s an exciting new opportunity for brands, and for the storytellers they hire to weave their brand-sponsored narratives. Increasingly, brands are bypassing the agency option altogether, and going directly to production companies or media companies for content solutions. […]

What Happens When You Cross Schoolhouse Rock With ze frank

THNKR is a new original channel on YouTube from @radical.media, a firm with a ton of success making commercials. The new channel on YouTube features four main sections: BOOKD, EPIPHANY, PODIUM and PRODIGIES. Here’s a sample of newly produced “evergreen” content from THNKR’s PODIUM series on the art of speechmaking. Justin Wilkes, Executive Vide President […]