According to Fast Company, McDonald's launch of "real fruit" smoothies (they're actually made from purees) rightfully rattled, Jamba Juice. The San Francisco-based company responded with a new product of its own called the Cheeseburger Chill, described in a press release as "beefy, smothered in cheese, loaded with your favorite condiments and blended to creamy perfection." There's even a commercial to whet our …
Radio Personality, Bob Knorpp On Camera. Yes, He’s A Longhair!
As you may know from previous reports here, Humongo Nation is an annual tour by Connecticut-based agency, Humongo. The team travels around in a Ford Flex and stops in to see various ad people along their route. People like BeanCast host, Bob Knorpp, in Greensboro, NC. Knorpp breaks some interesting news in his segment, which starts at 5:36 minutes in. He says he's starting another podcast in conjunction with Ad Age. …
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You Can Learn A Lot On YouTube
Google and The Wharton School at University of Pennsylvania have partnered to create Fast Forward, a YouTube channel dedicated to providing "quick perspectives on managing the change in the marketing landscape." Here's a small sampling of what's available there: The Mashable article that recommends Fast Forward as a resource also points to the YouTube channels for Harvard Business Review, Google Business, Small …
When A Consumer Packaged Good Becomes A Lifestyle Brand, It’s Here To Stay
Looks like Wheat Thins is a Kraft brand that just wants to have fun. Which makes sense--the ubiquitous crackers are a party snack, after all. Here's another in a growing series of on-camera pranks from Chicago agency, and Friend of AdPulp (FoAP), The Escape Pod. The brand was also at Bonnaroo recently, and it looks like the festers want them back next year. …
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Every Child Has A Dream
Vital Voices, a leading non-governmental organization, identifies, invests in and brings visibility to extraordinary women leaders around the world. This film tells the story of Kakenya Ntaiya, and how she has used her "vital voice" to change the lives of girls growing up in her native village in Kenya. The video was produced by YouTube Video Volunteers, which matches social change groups with filmmakers who are …
Walking On Water Hoax One To Tell Friends About
This new "viral" for Hi-Tec Sports by CCCP Amsterdam has already racked up over four million views in just over one month. Simon Bonham, head of marketing at Hi-Tec Sports said "We wanted to create a piece of entertainment around our hydrophobic footwear and get people talking about the brand again." CCCP founder, Eelco Keune, added "Being able to tell an unbelievable story in a convincing way has truly made Liquid …
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What Citizen Generated Media Looks Like When The Citizen Is An Artist
Nashville photographer, Michael Deppisch made this hauntingly beautiful video about the floods taking place in Tennessee. Middle Tennessee received the greatest amount of rainfall in recorded history over the past two days. Deppisch says, "It left us with several casualties, millions of dollars in damage and an indelible mark on our city." He points people who want to help to Nashville Red Cross. Mashable reports …
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Want To Make Money Online? You Need Fruit That Talks
According to The Wall Street Journal, Annoying Orange, a web series from Dane Boedigheimer is a BIG, BIG hit. Mr. Boedigheimer, a North Dakota native who moved to California to work in film, now collects ad revenue, sells T-shirts and has an agent exploring spinoffs, all for a character that didn't exist until October. He was able to turn a talking orange into a pop-culture force in six months because "the Internet …
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