[via Cannes it be]
Someone on the brand team at Dr. Pepper is spending a lot of time on YouTube. And why not? There are learnings to be gleaned and talent to be mined there. Take singer-songwriter and distinctive vocalist, Tay Zonday. He’s already an internet hitmaker, so Dr. Pepper wisely hitched a ride on his wagon, asking him […]
MySpace announced the launch of MySpace Transmissions today, a new music program that lets recording artists create and distribute exclusive video content. The concept brings the online community behind the scenes and into the recording studio with their favorite artists. “Transmissions takes our existing music programming to the next level by creating a unique way […]
Chris Albrecht at NewTeeVee calls the above episode of Roommates a bad commercial. We’ve talked before about what role product placement should play in web video, and how web video is turning into a shill game. But this makes the massive product placement in Kate Modern look like PBS. I’m no hippie. I get and […]
click image to play What is Honeyshed? Andrew Essex, CEO at Droga5 told Adweek last spring, “It’s based on the idea that people love brands and don’t mind being sold to if it’s completely transparent. We like to say honey is the content and the shed is the community.” Publicis Groupe’s stake in the company […]
JWT France has people excited about Wilkinson shaving products. The reason is Fight for Kisses, a strangely Freudian video with a microsite and gaming element. [via Gavin Heaton and Craphammer]
UC Berkeley is making entire course lectures and special events available, free of charge, on YouTube. This move strikes me as an interesting way to get the Berkeley brand out there. I’m not sure who watches these vids, but I would think they’re useful to prospective students. Even for the non-prospect, these free offerings still […]
Erbert & Gerbert’s Human Flip Book was created by Colle+McVoy in Minneapolis. Erbert & Gerbert’s is a quirky sandwich shop with 46 Midwest locations.