According to The New York Times, Steve Pacheco, director of advertising at FedEx, believes “lunchtime is the new prime time,” a fact which led him to supply BBDO-made, YouTube-distributed infotainment starring Fred Willard. The Times says the shipping company needs a successful campaign. Pummeled by the downturn and high fuel prices — not to mention […]
“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy. “We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising […]
These have been out for over a year, but always good for a laugh. Enjoy.
Brian Morrissey is reporting that iJustine and seven other internet famous video stars will be making videomercials for Carl’s Jr.’s. The effort rolls out this week to help sell the Portobello Mushroom Six-Dollar Burger to young men. The YouTube stars were chosen not only for their creative flair, but for the networks of followers they […]
Panasonic’s Next Generation talent competition is back. Winners can “bag a priceless work experience placement” at one of Panasonic’s “top creative agencies” as well as a 42″ Viera with freesat HD TV.