In this dawning age of online video, brand consultant and blogger Ben McConnell, by his own admission, is an old laggard. You are either old or a laggard if you aren’t producing video-based content on a regular basis. Right now, that makes me an old laggard. A job title of the future for marketing departments […]
Om Malik’s New Tee Vee is running a piece on the growing professionalization of Internet TV, a.k.a video. Next New Networks, ON Networks, Revision3, 60 Frames, Vuguru, Telegraph Ave Productions, WatchMojo — what do these companies have in common? They all use Moore’s Law and low-cost distribution over the Internet to disrupt the studio model, […]
The online video site formerly known as Grouper — the one purchased by Sony for $65 million last August — has a new name and a new direction. Now known as Crackle, the Sausalito-based startup will function as a Sony Pictures-backed online talent studio. The hope is that in between Hollywood and YouTube, there is […]
Actor and writer, Lisa Donovan, a.k.a. “Lisa Nova”, rocks. Her YouTube channel has over 42,000 subscribers and 2 million plus page views. I don’t know what her take is on embedding ads into her videos, but if I was a brand manager with a youth-oriented product or service, I’d sure like to find out.
David Polinchock, Chief Experience Officer at Brand Experience Lab kindly thought to share with us this video from Silverjet, which cleverly showcases an important new offering from the airline.
Denise Spidle of Studio 55 in Naples, Florida Have you noticed that your favorite newspaper is diving deep into online video production? Industry trade mag, Broadcasting & Cable, has. In the race to capitalize on the popularity of broadband video, newspapers are continuing to take a page from TV stations’ playbooks by producing increasingly sophisticated […]
The video above is the work of Penn Masala, the world’s first Hindi a cappella group. The group’s “Facebook Skit” is a parody of Enrique Iglesias’ song “Hero.” The video, which is critical of online social networking, has been viewed nearly one and half million times on YouTube. In related news, Washington Post media columnist […]
The staff at Rogue Ales Brewery in Newport, Oregon understands video and its place on the intertubes.
Mask-wearing activist, Ask A Chola, operating somewhere in East Los, Califas, a.k.a. Aztlan, has some serious demands for the Frito-Lay Corporation. She claims there are under-served communities in America, and demands that Frito-Lay treat every Dorito-loving community with dignity. Or something like that. Visit Ask A Chola’s MySpace page for more on her shadowy movements.