Friend of AdPulp, Sally Hogshead, was in Toronto last week as part of The Art of Marketing conference. Here she is responding to some of the conference participants' questions about her new book, Fascinate: Your 7 Triggers to Persuasion and Captivation. I like how midway through the video, Hogshead says, "What branding is about is taking something that is not innately fascinating and making it fascinating by giving …
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