…And Action

Are you hip to Fast Company’s move into consumer-generated video? Actually, I hesitate to call it that. Is Scoble a consumer? What about Shel Israel? They’re not Directors of Photography, that’s for sure. Maybe it should simply be called DIY video. For some strong opinions on this venture, click over to Loren Feldman’s video rants. […]

A Beer, Some Nachos and Highly Targeted “TV”

According to Ad Age, Molson-Coors and Diageo are pouring Canadian ad dollars into a fledgling video network that broadcasts directly to bars. The Bar Channel broadcasts programming via closed-circuit internet to subscriber bars. Bar Channel’s offerings include short clips of bloopers, extreme sports, scantily clad women and other standard bar fare, set inside a rail […]

Geekdom’s Roving Reporter @ NewTeeVee Live

This conference happened last November, but I’m just catching Irina Slutsky’s video coverage now. It’s good stuff. Share

Reality’s Place in Marketing

The New York Times is looking at the rise of “off-air reporters” armed with video cams on the campaign trail. Originally hired to cut expenses — their cost is a fraction of a full television crew’s — these reporters, also called “embeds,” have produced a staggering amount of content, especially video. And in this election […]

A Simple Idea, Well Executed

[Courtesy of Sarah Lane] [UPDATE] Looks like there’s a lot of this stuff going on. Share

No Fancy Coffee For Ford Truck Drivers

[via Cubemate] Share

Ford Has A Sense of Humor

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Classic

[via Cannes it be] Share

Welcome to the Viral Superbowl

Someone on the brand team at Dr. Pepper is spending a lot of time on YouTube. And why not? There are learnings to be gleaned and talent to be mined there. Take singer-songwriter and distinctive vocalist, Tay Zonday. He’s already an internet hitmaker, so Dr. Pepper wisely hitched a ride on his wagon, asking him […]

Video Content Is King

MySpace announced the launch of MySpace Transmissions today, a new music program that lets recording artists create and distribute exclusive video content. The concept brings the online community behind the scenes and into the recording studio with their favorite artists. “Transmissions takes our existing music programming to the next level by creating a unique way […]