Why is the band Devo doing a color study? That’s sort of like asking why they play music with flower pots on their head. To promote their first album in 20 years. Duh. Bob Garfield of Ad Age tries to explain: Ahh, but of course. The agency here is Mother, whose Swedish principals pioneered Devo-ish […]
Grumpy Brit makes the point that the Web frees us to become even more self-indulgent than we already are as advertisers. Yet the inverse is also true. Brands, like Pringle of Scotland, can take the high road and become even more adept storytellers than they already are.
Beet.tv‘s interview with Amanda Richman, managing director of digital at MediaVest, the giant media buying company, is a rapid fire (while smiling) assault on any who might doubt where the action is.
video by Chisel Industries of Bozeman, MT Portland-based Keen Footwear makes great shoes. That might be enough for some, but Keeniacs want more. They want their brand to stand for something and it does. Just what it stands for can be pieced together on the company’s blog and on YouTube. One new product video inspired […]
Tod Sacerdoti, CEO & Founder of BrightRoll, the world’s largest video advertising network, is offering his company’s POV on the video advertising category, one of the few growth areas in the advertising business today. POV: Point of Video View more presentations from Tod Sacerdoti. According to Wikipedia, BrightRoll offers an array of video advertising unit […]