The Vaccines reached out to their fans for help making a music video and free commercial for Instgram, the photo sharing app for the iPhone. via: The Chicago Egotist …
The Better The Stream (of Content), The Bigger The Stream (of Income)
YouTube wants to be more like a television network. And the Google-owned company has been throwing money at content producers in Hollywood and elsewhere to get themselves there. According to The Wall Street Journal, YouTube is putting up more than $100 million in cash advances to develop original content that will run on one of 20 or so "channels" dedicated to categories like food, comedy, health and news. …
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Take A Journey To The Cold Case For Claussen Pickles
When your pickles are not on the shelf with the rest of the pickles, but in the refrigerated section of the supermarket, you better have a plan to drive pickle shoppers to the correct aisle. Kraft does. http://youtu.be/qfrgzs8dToc Sir Edwin Horsham is a Shackleton-esque explorer helping willing shoppers find their way. Created by The Escape Pod (an AdPulp sponsor), Horsham charms shoppers to go along for the …
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Chevy Is Also Rising
Chevy is sponsoring Rising: Rebuilding Ground Zero, a new commercial-free show on Discovery and the Science Channel that examines the rebuilding efforts underway in lower Manhattan today. I love the commercial-free sponsorship approach to this highly emotional content. What I do not like is clicking over to the Discovery website and getting blasted by Chevy's pre-roll advertising at full volume. Why protect …
Upward And Onward For The People’s Wine Critic
After five and half year and more than 1000 episodes of WineLibraryTV and Daily Grape combined, Gary Vaynerchuk will make wine videos no more. Vaynerchuk changed the wine world with his down-to-earth, often raw, descriptions of wine. He pulled the stuffing out of it, and while some traditionalists surely bristle at his takes, I've been a big fan from the beginning. In his send off video, Gary says this …
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Do Conversations About Luxury Accomodations Inspire Bookings? Hilton’s Luxury Brands Want To Know
John Vanderslice, Global Head of Luxury and Lifestyle Brands at Hilton Worldwide (which includes Conrad and Waldorf Astoria Hotels & Resorts), explores the company's Luxury Manifesto with thought leaders in the segment. Here we have Lisa Hughes, publisher of The New Yorker, discussing how luxury brands communicate in new ways via social media while holding “true to their core values.” In this video, Nancy …
What Difference Does The Screen Make? None, The Difference Is Whether Or Not You’re A Paid Subscriber
At any given time of day, about 11.5 million people between 18 and 34 years old watched TV on traditional sets between last September and the end of last month, down 2% from a year earlier and 3.4% from two seasons ago. Are young people coming to their senses or are they fooling with their connected devices? According to The Wall Street Journal, it's the latter. The number of households that pay for TV …
Commercial Video And TV Commercials Are But Distant Cousins
Advertising is home of the loud, land of the brash. That's why Adam Lisagor, "advertising's quietest pitchman," is a hit. He's quiet and that's the kind of thing that stands out amid the noise. Let's take a look: According to Fast Company, Lisagor is now shooting TV spots, as well. The transition--from the sometimes-insular online world to the bigger, brasher universe of TV--might have been …
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