Want My Attention? Send Me A FedEx With Something of Value In It

I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]

Introduce Your Audience to an “Epipheo” (Just Don’t Tell Them That’s What It Is)

The ability to make compelling video content for online audiences is essential if you, or a brand you are working for, wants to be effective online. There are lots of ways to go about it. One could employ ze frank’s non-patented moves, as Oral-B has done. Or one could opt for an “epipheo.” What’s an […]

Talk Fast, Edit Faster

In looking at the ad above, Julian Cole remarks that it’s “the first ad that has been specifically made for Youtube. It uses a lot of the editing tricks that many of the top Youtubers employ.” I don’t know about the first claim, but Cole’s second point is dead on. But we can be much […]

Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]

Behind The Scenes With Extreme Olympic Athletes

Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver. Share

Talking Pre-Roll

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen… According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis […]

And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere’s specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video […]

Puma Product Placements Showing Up In The Strangest Places

AmEx, you’ve been served by Joseph Jaffe. Somehow, I don’t see them caring all that much. By the way, BofA took 30 large off our table (home equity line of credit) with no rhyme, reason or warning, and then they came back around and clipped the limit on one of my credit cards. Banks don’t […]

Spotlight On NW Creative: Jelly Helm Breaks Work For Oregon Humanities

Jelly Helm left his high profile and well-paying, if not always comfortable, position at Wieden + Kennedy about a year ago. He says he’s gaining momentum as a solo act now and that he feels great about his ability to provide a higher caliber of client service. The relationship with “clients” has been transformative. I […]

1800 Tequila Buys Michael Imperioli A Round

1800 Tequila unleashed new TV creative today from New York’s Agent16 that features The Soprano’s Michael Imperioli. Kick Back: Shot Top The brand has scheduled air time on ESPN, Comedy Central, and others along with an online component scheduled for Sports Illustrated and Yahoo! Sports. “Kick Back” grabbed by my attention as the stronger of […]