According to Fox News, Washington is buzzing about Wisconsin Rep. Paul Ryan's take-no-prisoners approach to budget cuts -- manifested in his budget proposal that would slash federal spending by $6.2 trillion over 10 years and overhaul health programs for the elderly and poor. But it's not just the 7th-term Congressman's penchant for number crunching that's drawing attention. He's also selling his ideas like a true …
From A Land Down Under
DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene Chen, were in Australia …
Anal Warts And All, Denny’s Does Episodic Content Right
According to Adweek, Will Arnett and Jason Bateman’s digital content and production studio, DumbDumb, along with Ben Silverman's multimedia studio, Electus, have produced a series of three-minute videos for Denny's called “Always Open.” The show is an extension of Denny’s latest nationwide campaign developed by NY ad agency Gotham and adds depth to the new “America’s Diner is always open” platform. Denny’s …
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Do Facebook “Likes” Drive Ratings? They Do In Salt Lake City
According to Lost Remote, most local TV stations average around 15,000 to 30,000 Facebook fans, but a station in the nation’s 32nd largest media market has more Facebook fans than some network TV shows. “We have a strategy and it’s working,” KUTV news director Jennifer Dahl says. “Anchors, reporters, producers, assignment desk editors and news managers all take an active role in posting not only to their own …
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Video Production Skills Are Sales Skills
In a New York Times Small Business feature on using online video to attract customers, the reporter points to BBQguys.com in Baton Rouge, and makes something of a case study. According to the Times, online video has helped the company recover its human touch virtually. In 2006, it started posting informal YouTube videos featuring new grills, narrated by its customer service manager and chief executive. The …
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Enter Diesel’s Alternative Nation State
Given the news this week about Chrysler tweeting the f-bomb by error and the heads that fell, as a result, it's a good time to look at another brand that's not afraid to curse, not afraid of being politically incorrect and not afraid of its big balls. For more on how you can migrate to Diesel Island, see your local travel agent. …
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Empty Pipes Don’t Do The Pipemaker Good
The two words, "video content" are sweet music to the ears of many thousands of people who make, optimize and deliver video content, and to millions more who enjoy watching it. While indie filmmakers and small production companies rule the creative roost, when it comes to delivery of video content, YouTube's parent company, The Google, is king. And the king wants its subjects to bask in the glory of the coming …
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What Do You Call Reality TV When It Veers From Reality? A Commercial.
"Cooking With Emeril Lagasse's Attorney" and "Cooking With A Guy Who Looks A Bit Like Emeril Lagasse" from new Philadelphia Cooking Creme have close to one million views on YouTube. Aside from the YouTube love, Friend of AdPulp, Vinny Warren, and his team at The Escape Pod are also feeling the love from an unexpected source--Lewis Lazare of Chicago Sun Times. Warren is careful not to push the tone of the …
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Morgan’s Filthy Rich Tongue
Orabrush, the tongue cleaner that helps cure bad breath, today announced that the company has closed a $2.5 million investment round with True Ventures of Palo Alto and returning investor 2x Consumer Products Growth Partners of Chicago. Of course, the team is pretty happy about it, as you can see in the following video. I would say what a lame video, but the numbers tell another story. On January 2011, Orabrush …
Why Is ze frank Pitching A Tongue Brush?
Hold it, it's not ze frank, it's another guy acting like ze frank. "On your tongue!" Thanks Orabrush. …
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