Did You Know That Lotus Knows?

Given the concern people have for their privacy in online environments (as noted this morning by Danny G.), Lotus Knows is kind of a strange campaign. Learn more about IBM’s desktop product at LotusKnows.com. Share

Entertain & Inform, Then Entertain Some More

Candace Bushnell is working with Maybelline on The Broadroom, a made for the Web knock off on her hit show Sex in the City. Episodic content. Episodic content. Episodic content. How many times will Stuart Elliott of the The New York Times and I go over this? Web series are being created specifically for advertisers, […]

What The Duck?

According to Eugene Register-Guard, the University of Oregon students who produced and appear in this video are in trouble. No, not for making a crap video. The marketing arm of the UO athletic department asked the students to take it down earlier this week because the Duck mascot appears repeatedly in it, and the rights […]

Hipsters At War

CANON – Freeze Tag from Saman Keshavarz on Vimeo. “This is an independent promo for CANON France, not commissioned,” says writer/director, Saman Keshavarz. However, it’s in the works to be (officially) released over the Web, he says. Share

Boing Boing Bringin’ It

Montreal-based Fluorescent Hill throws down the animation gauntlet in the following video from N.A.S.A., featuring Tom Waits and Kool Keith. [via Boing Boing] Share

Want My Attention? Send Me A FedEx With Something of Value In It

I don’t know how many times I’ve said, “If you want people to sit up and take note (of whatever), send a FedEx.” An email, no matter how well written, is never going to compete with an overnight package. Evolution Bureau obviously understands this, because I just came home to a FedEx box, which naturally […]

Introduce Your Audience to an “Epipheo” (Just Don’t Tell Them That’s What It Is)

The ability to make compelling video content for online audiences is essential if you, or a brand you are working for, wants to be effective online. There are lots of ways to go about it. One could employ ze frank’s non-patented moves, as Oral-B has done. Or one could opt for an “epipheo.” What’s an […]

Talk Fast, Edit Faster

In looking at the ad above, Julian Cole remarks that it’s “the first ad that has been specifically made for Youtube. It uses a lot of the editing tricks that many of the top Youtubers employ.” I don’t know about the first claim, but Cole’s second point is dead on. But we can be much […]

Guy Goes Viral, Gets Written Into VW’s Script

Check out Scotsman Danny MacAskill in this new VW spot from TRY Advertising in Oslo, Norway. in April, MacAskill placed a five-minute video of himself doing bicycle stunts to the tune of Band of Horses’ “Funeral” on YouTube. The video has since been viewed more than 12 million times. Todd Wasserman of Brandfreak says the […]

Behind The Scenes With Extreme Olympic Athletes

Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver. Share