Behind The Scenes With Extreme Olympic Athletes

Samsung is encouraging people to become Mobile Explorers and film behind the scenes events in Vancouver. Share

Talking Pre-Roll

Speaking as a consumer of online video, I’m no fan of pre-roll, also known as force feeding. But some of these guys are. Let’s listen… According to Beet.TV, the panel above is comprised of Michael Learmonth of Ad Age; Micheal Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis […]

And Action

TurnHere, a video production and advertising company, released a survey that not surprisingly says online video will continue to have a prominent place in the marketing arsenal. Some of TurnHere’s specific findings: Online video is the top marketing priority for 2010, edging out both email and search marketing Branded content is the preferred online video […]

Puma Product Placements Showing Up In The Strangest Places

AmEx, you’ve been served by Joseph Jaffe. Somehow, I don’t see them caring all that much. By the way, BofA took 30 large off our table (home equity line of credit) with no rhyme, reason or warning, and then they came back around and clipped the limit on one of my credit cards. Banks don’t […]

Spotlight On NW Creative: Jelly Helm Breaks Work For Oregon Humanities

Jelly Helm left his high profile and well-paying, if not always comfortable, position at Wieden + Kennedy about a year ago. He says he’s gaining momentum as a solo act now and that he feels great about his ability to provide a higher caliber of client service. The relationship with “clients” has been transformative. I […]

1800 Tequila Buys Michael Imperioli A Round

1800 Tequila unleashed new TV creative today from New York’s Agent16 that features The Soprano’s Michael Imperioli. Kick Back: Shot Top The brand has scheduled air time on ESPN, Comedy Central, and others along with an online component scheduled for Sports Illustrated and Yahoo! Sports. “Kick Back” grabbed by my attention as the stronger of […]

Puma Shows Its Retail Face

Do you ever enter a hip retail store and the people working there look like they just stepped from the pages of a fashion mag, and you think you could never talk to them, because they’re too damn pretty? Well, PUMA wants to make the hotties in their stores more available to you. For instance, […]

With Tuition Where It Is, Who Can Afford An Apple?

When I was in college (admittedly in the last century) I knew people who stayed up all night in order to ace, or pass, their Bio Chem exam. I stayed up late too, for beer pong takes lots of practice. But that’s not how college students roll today. Nope. When Crispin Porter comes calling with […]

A Parody of An Informercial Can Also Morph Into An Informercial

According to The New York Times, Steve Pacheco, director of advertising at FedEx, believes “lunchtime is the new prime time,” a fact which led him to supply BBDO-made, YouTube-distributed infotainment starring Fred Willard. The Times says the shipping company needs a successful campaign. Pummeled by the downturn and high fuel prices — not to mention […]

Deepak Chopra Helps Honda Sell Cars

“Dreams vs. Nightmares” is the latest installment in Honda’s DREAM THE IMPOSSIBLE documentary series. Launched in January, the series works to reveal the true essence of Honda’s corporate philosophy. “We hope to inspire our customers to see the possibilities beyond the nightmares they may read in the news,” says Barbara Ponce, manager of corporate advertising […]