Max Greenfield Is Lovin’ It, But He May Be Alone In That


Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube


Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]

An Opportunity for Brands: Original Digital Video #ODV


“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]

3 Way Video Conference

Want the best possible access to your friends and colleagues? Consider video conferencing technology. CloudTweaks quotes Frost and Sullivan research about the expected market revenue for cloud based conferencing services and systems. By the time 2016 rolls in, the figure is estimated to hit $6.3 billion. That ties up with a whole lot of revenue. […]

These Ads Are Impossible To Skip, They’re Already Over


Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency. Share

Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black


Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […]

Are You Ready To Sing for Your Ribs?


How many great songs have been composed about food? In Louisiana and Texas, every other song is about food. I’m not complaining—I eat it up. While food is a universal theme, it’s not easy for a brand to come up with the kind of tune that hooks listeners. Chili’s managed to do it two decades […]

The Results Are In. Video Wins Again.


DISCLOSURE STATEMENT: I work with Funnelbox, writing scripts for their clients and helping them convey their own brand messages. With two-thirds of firms planning to increase spending on video marketing this year, it’s imperative to get in the game with content that compels viewers to watch, and act upon the information presented. You need a […]

Universal Truths at the Heart of Iconic Technology Brand


Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]