Diet Coke-Fueled Taylor Swift And A Room Full of Kittens (Need We Say More)

Diet Coke - Taylor Swift Kittens - YouTube

Cats rule the internet. But does the feline brand of cuteness transfer well to TV? Let’s look at this new Diet Coke spot, “Kittens,” developed by Droga5 New York for evidence. Filmed in New York City and directed by Keith Schofield, “Kittens” is the third TV spot for Diet Coke’s “Get A Taste” campaign. The […]

Move 10% to 25% of Your Client’s TV Spending To Online Video

GoPro_ Let Me Take You To The Mountain - YouTube

Daryl Simm, chief executive officer of Omnicom Group’s media operations, overseas roughly $54.4 billion in advertising spending around the globe. According to The Wall Street Journal, Simm has been advising advertisers such as PepsiCo, Visa, McDonald’s and Apple to move 10% to 25% of their TV dollars to online video. It’s an exciting prospect. Say […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Tribal Worldwide Toronto Teaches Cheerios Eaters #HowToDad

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Dads are awesome. If you had any doubt, the new #HowToDad campaign for Peanut Butter Cheerios will prove you wrong.   To capitalize on the growing market of stay-at-home-dads and dad bloggers, General Mills Canada working with Tribal Worldwide Toronto sought to teach the world “how to dad” and sell the new Peanut Butter Cheerios […]

Viewer Counts In The Millions An Impressive New Agency Credential

Bubba_s Hover - YouTube

Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

Moon Power in Scotland - GE - YouTube

David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

Consumers Salute Dr. Pepper’s 70s Flashbacks With Parodies of the Parody

BOLD FLAVOR - YouTube-1

Travel to Dr. Pepper TEN with me and taste the Bold Country. As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip. To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. […]

Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good

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A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]

Find Your Inner Producer — Make Great Things Happen

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Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme “Every company is a media company” makes sense. Media […]