Viewer Counts In The Millions An Impressive New Agency Credential

Bubba_s Hover - YouTube

Mashable’s Todd Wasserman believes the ad industry’s “state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities.” Hey, I can identify with that. Wasserman points to three new types of ad agencies, including the viral video factory. He argues that it is impossible to […]

BBDO/NY Rolls Film, Presents GE’s Technology As A Service To Humanity

Moon Power in Scotland - GE - YouTube

David Lubars is Chief Creative Officer of BBDO in New York. Therefore, it is safe to conclude BBDO/NY will consistently make beautiful work. Shot documentary-style by Greenpoint Pictures’ directorial duo The Hudson Dusters, the films capture real, inspirational stories from places around the globe where GE technology is truly making a difference. The films are […]

Consumers Salute Dr. Pepper’s 70s Flashbacks With Parodies of the Parody

BOLD FLAVOR - YouTube-1

Travel to Dr. Pepper TEN with me and taste the Bold Country. As a child of the 1970s and a fan of John Denver, you can see why Deutsch’s 70s flashbacks appeal to me. Nostalgia is a trip. To evoke an authentic 70s feel, Deutsch made an effort to get the images to appear historic. […]

Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good

dolce-and-gabbana-scarlett-johansson-the-one-ad-campaign

A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]

Find Your Inner Producer — Make Great Things Happen

city_girl_film

Ideas are a dime a dozen. Talented people have great ideas all the time. It’s the ability to act on the ideas and turn them into tangible works of art and/or commerce that separates the pros from the All Pros. This is one reason the meme “Every company is a media company” makes sense. Media […]

Rapper Does Magic Trick, Turns Old Man Pants Into Something Sexier

Check Out the Shoppable Video for Tinie Tempah_s _Don_t Sell Out_ | Complex

Dockers Alpha Khaki line is for young bucks with style, which helps explain this click-to-buy video featuring British hip-hop artist Tinie Tempah wearing Dockers. The fact that this content-meets-celebrity-endorsement is underscored by a song called “Don’t Sell Out,” now that I can’t explain. “We wanted to blend art, content and commerce to create a video […]

Search Advertising Is Digital’s Big Dog

THE DOGS

I don’t always look at bar graphs, but when I do… I look at bar graphs from Marketing Pilgrim depicting digital ad spending, which is up 18 percent over last year’s first-half revenues of $17 billion, according to IAB. What story does this bar graph tell? One big story is how little brand advertising there […]

The New Marketing Model for Filmmakers

Indie filmmaking has seen a creative explosion with the advent of YouTube, but the true filmmaker who aspires to launch his or her career as a director or a cinematographer must look for alternate ways to stand out from the crowd. YouTube is almost a trope in itself; the domain itself is almost synonymous with […]

Sports Leagues Find Paying Viewers On YouTube

Willow TV - YouTube-1

People love sports and will pay good money to watch sports on TV, at a pay-per-view event, on their iPad or mobile handset and so on. Hence, this craptastic TV ad from DISH: Time shifting is about consumer empowerment, so I am all for it. But “the Hoppah”? What are we, a nation of bunnies? […]