In GSP’s Hands, Adobe Stock Photography Delivers Stunning Results

Stock images have a bad reputation in the creative community because creative teams set out to make original communications specific to one brand on the planet. That’s hard to do with an image that wasn’t shot specifically for the ad, or project, in question. And it’s impossible to do when using a stock image that’s […]

Find Your Park

The National Park Service turns 100 on August 25, 2016. To encourage a new generation of visitors to the parks, Grey NY created the following “Find Your Park” campaign.

Max Greenfield Is Lovin’ It, But He May Be Alone In That

Where does bad TV advertising come from? It’s a question McDonald’s and their agency Leo Burnett are forcing people to ask, in response to a series of 25 spots featuring Max Greenfield, one of the stars of Fox’s TV show “New Girl.” I can’t recall the last time I disliked a campaign as much. McDonald’s […]

Pepperoni With A Side of Ridicule: @PizzaHut Skewers “The Selfie” On YouTube

Pizza Hut just made a faux public service announcement for the YouTube generation, as a means to sell more pizza. Let’s take a look: The video was made by Shareability, the first full service brand agency to focus exclusively on YouTube. According to their own website, the company combines the art and science of digital […]

An Opportunity for Brands: Original Digital Video #ODV

“What are you watching?” It used to be a simple question with easy answers like, “The Love Boat.” Thanks to the media omniverse, it’s a bit more complicated today. A quarter (24%) of the American adult population—an audience of 59 million strong—is turning to original digital video programming at least once a month, according to […]

These Ads Are Impossible To Skip, They’re Already Over

Skipping is for school children and web surfers. Be that as it may, you’re not going to skip this pre-roll advertising from GEICO. I don’t know about you, but I’m disrupted. Nice work, The Martin Agency.

Tame Your Lion And Pencil Worshipers, Effectiveness Is The New Black

Business results. ROI. Clients love it; ergo, agencies must provide it to remain essential. Enter the Warc 100, an annual ranking of the world’s 100 best campaigns and companies, based on their performance in effectiveness and strategy competitions. The rankings are compiled based on the winners of 87 effectiveness and strategy awards from around the […]