Cozy Up To The Consumer

Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability […]

I’m An Only Child, But I Learned To Share - [Ads]

Yahoo! sold its social bookmarking site last April to a company called AVOS, which was started by YouTube founders Chad Hurley and Steve Chen. I hadn’t bookmarked a page on Delicious in 14 months until today, when I started playing around with the new design, which is visually interesting and oriented, much like Pinterest, […]

Running The Numbers On Type-Invertising

Young-Bean Song, founder of AnalyticsDNA, a Seattle-based strategy and analytics research consultancy, believes “online marketers are not looking for incremental improvement. Instead they are looking for quantum leaps in awareness, message association, favorability and intent.” Song contends online marketers can find what they’re seeking in something called “type-in” advertising, which is a branded version of […]

Augmented Reality for National Geographic and UPC

This is pretty cool. Using an augmented reality setup, it allowed people to see themselves next to the content, which was broadcast quality 3D scenes of leopars, astronaut, dolphin, storms and dinosaurs. It was followed by the social sharing of videos and pictures via Facebook.

When Users Complain, The “User Experience” Needs Work (Or Does It?)

lost_On FB

According to NBC Washington, angry Facebook users are complaining that new features the company rolled out today are undermining what they actually want to see on their feeds, while others are saying the new settings are simply difficult to understand. Users can no longer decide whether to click Most Recent or Top News on their […]

36 Hours with Mac OS X Lion

By request, this is a cross post from my personal blog. Source is linked at the end of the post. Help, my MacBook has been iOSified. 36 hours since installing Lion, here are my quick thoughts. 1. Installed without incident on my MacBookPro, my wife’s MacBook and our MacMini. I grabbed the installer image to […]

Digital Marksman Takes Aim At Traditional Agencies, Hits His Target

Adaptive Path president Peter Merholz loaded his blog canon this week and put “ad agencies” in his cross hairs. Ad agencies, in particular, are soulless holes, the precepts of whose business runs wholly contrary to good user experience practice. While I would like to think advertising and marketing agencies can evolve their practices to appropriately […]