Groupon, and Why Clients Don’t Get Their Trust On

So, did Groupon place too much trust in Crispin, like its’ CEO claimed? And did they turn off the part of the brain where the decision-making should’ve been? Yeah, I don’t buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work […]

Looking To Find A Cause For The BK Split, Jim Edwards Flamebroils Alex Bogusky

Few people who write with a journalistic take on the ad business are as provocative as Jim Edwards. And commenting on Burger King’s decision to split with Crispin Porter + Bogusky, he aims straight for Alex Bogusky after tracing the timeline of agency and client changes: And while Bogusky was once hailed as a creative […]

Scarcity And Desire: The Psychology of Apple’s Marketing Genius


Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple’s shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn’t just an acquisition, it’s a story about serendipity or determination. […]

Canadians Made To Pay, We’re Next


The New York Times is moving forward with its digital subscription/paywall model, introducing the changes today in Canada. The changes come to U.S. readers of digital versions of The Times on March 28th. This is how it will work, and what it means for you: * On, you can view 20 articles each month […]

Icelandic Bank Had Big Goals And A Big Production Budget

If you’re going to aim, aim high, I suppose. As BusinessInsider points out, the Icelandic bank Kraupthing eventually went under. But this is some serious branding candy: I can only imagine the company-wide meeting where they rolled out this overblown spot. I’m sure they all thought they’d change the world, one deposit slip at a […]

Taco Bell Gets Saucy In Lawsuit Response Ad

Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site. has more: The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn’t specify […]

Yet Another Facebook Story: Wall Street Gets Social, Facebook Gets Richer

Facebook, once thought to be child’s play, is actually a machine that prints money. According to The New York Times and The Wall Street Journal, Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook– a move expected to raise $1.5 billion dollars in operating capital. The […]

Even Social Media Firms Can’t Forget The Motor City

When Goodby Silverstein & Partners won a large chunk of Chevrolet business last year, it became essential for them to staff a sizable Detroit office. As The Detroit Free Press reports, they’re not the only ones: Big Fuel, a 7-year-old New York social-media agency, has chosen Detroit for its first satellite office, becoming the latest […]

Leave The HBO To The Professionals, Please

HBO Entertainment wants to encourage sales of their boxed DVD sets this holiday season, so they’ve teamed up with Biscuit Filmworks director Tim Godsall and BBDO New York to make the following arguments (against doing it yourself). If you don’t want t leave it to the pros at HBO, you can MakeYourOwnHBO at this microsite.

How Holding Companies Are Holding Their Own

Ad agency holding companies — Publicis, WPP, Omnicom and IPG — are always being criticized and ridiculed for being outdated in the new world of advertising. BusinessWeek takes an in-depth look at how they’re doing. All of the big agencies are working on multiple fronts to integrate their technology teams more deeply into every aspect […]