Can AgencyFinder Make Great Matches?

youngguns1

Ad agencies and marketing firms are always on the look out for new business, and clients often need a methodical process for finding the right shop. AgencyFinder.com might be the answer, and its relaunched site includes an upgraded platform. From the press release: By adding video enhancement, deepening the Q & A database and introducing […]

Ad People Need To Follow The Money — If There’s Any Left

Hardly a week goes by that someone doesn’t post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, […]

The NOW Revolution Offers A Little Advice For Everyone

The-Now-Revolution

As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing […]

Groupon, and Why Clients Don’t Get Their Trust On

So, did Groupon place too much trust in Crispin, like its’ CEO claimed? And did they turn off the part of the brain where the decision-making should’ve been? Yeah, I don’t buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work […]

Looking To Find A Cause For The BK Split, Jim Edwards Flamebroils Alex Bogusky

Few people who write with a journalistic take on the ad business are as provocative as Jim Edwards. And commenting on Burger King’s decision to split with Crispin Porter + Bogusky, he aims straight for Alex Bogusky after tracing the timeline of agency and client changes: And while Bogusky was once hailed as a creative […]

Scarcity And Desire: The Psychology of Apple’s Marketing Genius

ipad2_lines_for_fools

Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple’s shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn’t just an acquisition, it’s a story about serendipity or determination. […]

Canadians Made To Pay, We’re Next

times_paywall

The New York Times is moving forward with its digital subscription/paywall model, introducing the changes today in Canada. The changes come to U.S. readers of digital versions of The Times on March 28th. This is how it will work, and what it means for you: * On NYTimes.com, you can view 20 articles each month […]

Icelandic Bank Had Big Goals And A Big Production Budget

If you’re going to aim, aim high, I suppose. As BusinessInsider points out, the Icelandic bank Kraupthing eventually went under. But this is some serious branding candy: I can only imagine the company-wide meeting where they rolled out this overblown spot. I’m sure they all thought they’d change the world, one deposit slip at a […]

Taco Bell Gets Saucy In Lawsuit Response Ad

Folliowing up on the news of a lawsuit from the other day, a little crisis PR at Taco Bell has them taking out full-page ads in major papers and a video response on their site. Salon.com has more: The lawsuit, filed by the Alabama law firm Beasley, Allen, Crow, Methvin, Portis & Miles, doesn’t specify […]

Yet Another Facebook Story: Wall Street Gets Social, Facebook Gets Richer

Facebook, once thought to be child’s play, is actually a machine that prints money. According to The New York Times and The Wall Street Journal, Goldman Sachs has reached out to its wealthy private clients, offering them a chance to invest in Facebook– a move expected to raise $1.5 billion dollars in operating capital. The […]