Jacksonville Agency Looking For Best-Of-Breed Creative, It Looks Like

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On Ideas in Jacksonville, Florida, is looking for a Copywriter. How do I know? Targeted advertising on Facebook: Will the job make you bananas? Do you have to be really hairy to qualify? Will you always feel hunted from the 1st day on the job? Apply and find out! Share

How To Make Money With Social Media Offers More Than Just “Send Me $5 Now”

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For the title of their new book, Jamie Turner and Reshma Shah didn’t go to Cleversville. They went straight for the gut with How to Make Money with Social Media: An Insider’s Guide on Using New and Emerging Media to Grow Your Business. The title is a little misleading; you’re not going to get a […]

Let’s Have A Chat About All These Conferences

I doubt I’ll be asked to speak at one anytime soon: Every week I see floods of tweets and blog posts from people I know sharing quotable nuggets or random observations from some marketing-related conference, seminar, or training session. Collectively, it always seems like these gatherings are the place to be for gaining bits of […]

A BeanCast To Kick Off The Week

Once again, I was privileged to appear on The BeanCast with show host Bob Knorpp as well as John Wall, Mike Rynchek and Jason Falls. We discussed a wide range of topics including social media’s role in broadcast metrics, the rise of co-viewing, online photos and usage rights, NFC payments, and the military’s use of […]

Can AgencyFinder Make Great Matches?

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Ad agencies and marketing firms are always on the look out for new business, and clients often need a methodical process for finding the right shop. AgencyFinder.com might be the answer, and its relaunched site includes an upgraded platform. From the press release: By adding video enhancement, deepening the Q & A database and introducing […]

Ad People Need To Follow The Money — If There’s Any Left

Hardly a week goes by that someone doesn’t post or link to creative jobs that pay a pittance. Even agencies are getting lowballed for their services these days. So how do you profit in advertising today? Our knowledge economy has spread the knowledge around quite well. And made it easy for certain jobs – writing, […]

The NOW Revolution Offers A Little Advice For Everyone

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As if corporations didn’t have enough on their minds trying to stay lean, mean, and profitable in these times, authors Jay Baer and Amber Naslund offer a roadmap for business transformation in The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social. From corporate culture, to changing hiring practices to embracing […]

Groupon, and Why Clients Don’t Get Their Trust On

So, did Groupon place too much trust in Crispin, like its’ CEO claimed? And did they turn off the part of the brain where the decision-making should’ve been? Yeah, I don’t buy it. But what does it say about the state of trust between agencies and clients? Most of us truly believe in the work […]

Looking To Find A Cause For The BK Split, Jim Edwards Flamebroils Alex Bogusky

Few people who write with a journalistic take on the ad business are as provocative as Jim Edwards. And commenting on Burger King’s decision to split with Crispin Porter + Bogusky, he aims straight for Alex Bogusky after tracing the timeline of agency and client changes: And while Bogusky was once hailed as a creative […]

Scarcity And Desire: The Psychology of Apple’s Marketing Genius

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Philip Graves, an expert in consumer behavior and author of CONSUMER.OLOGY examines Apple’s shortage of iPad2s and why the situation works psychologically for the brand. 1. It implicitly confirms the desirability of the item. 2. It creates discussion around each sale: suddenly buying one isn’t just an acquisition, it’s a story about serendipity or determination. […]