A BeanCast, And A Book

A couple of items of self-promotion, if you’ll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week’s BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC’s Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into […]

The Post-Pitch Letdown Gets Spoofed

According to its YouTube page, the Blamer Partnership “is a compensation, performance and search consultancy who helps clients save on agency fees and makes sure agencies are truly accountable.” And if that description begs for a more entertaining way of selling its services, the consultancy decided to spoof the post-pitch attitudes of some agencies, when […]

The Only Difference Between Famous Creatives And You Is That More Of Their Best Ideas Have Been Produced

Let’s face it: fame (for lack of a better word) is important in advertising. From the people to the work itself, it’s good to be known, to be noticed. It can happen at any time, even overnight. Fame is part of what makes advertising glamorous and cool. And if you can acquire a small bit […]

When The Cabo Wabo Tequila Starts Flowing, So Do The Stories

I’m kinda amazed Mick Fleetwood remembers anything, but in this video, sponsored by Cabo Wabo Tequila, the Fleetwood Mac co-founder shares a drink and a memory with NYC-based artist Nicole Atkins. Creative agency Exposure created this video for the tequila brand. It’s the first part of the brand’s “Off The Record” video series, which will […]

So What’s Next For Adweek, Other Than A New Editor?

News today, and not really unexpected, is that Michael Wolff is being replaced as Adweek editor. The Huffington Post has more: Wolff’s departure caps a short, rather rocky tenure at the trade magazine. In 2009, Prometheus announced the merging of Adweek, Brandweek and Mediaweek as one publication under Wolff’s guidance. In April 2011, Adweek relaunched […]

Steve Jobs Explains “Think Different” And Why Most Clients Can’t Be Apple

If you’re like me, no doubt you’ve had clients sit in conference rooms and say things like, “We want to be like Target.” Or “We want to be like Nike.” Or, the big one these days, “We want to be like Apple.” Well, if you haven’t seen this video, check it out. It’s Steve Jobs, […]

Americans Love Letters. So Will They Start Writing More?

header

Just last week in my Talent Zoo column, I wrote about the struggles of the US Postal Service and the fact that I’d recently come across some old handwritten letters, the kind I haven’t gotten in years. Now it appears Albuquerque agency McKee Wallwork Cleveland wants to bring back the handwritten letter, with a project […]

Would Advertising Go Postal if the Post Office Disappeared?

Direct Mail isn’t sexy. Most people hate it, they call it “junk mail,” often for good reason. And it’s always been a less-than-desirable assignment for creatives. But a lot of money is still spent on direct, and the US Postal Service is dependent on it to survive. So what would direct mail look like in […]

Lowe’s Improves A Slice Of Life

The progression of life is really done well in this new spot for Lowe’s for the launch of their new “Never Stop Improving” campaign. The ad was created by BBDO. But, equally important these days, the song used in the spot is “Don’t Stop” by a Gin Wigmore, a singer from New Zealand. For a […]

Can Rip The Drip Get You To Stop Wasting Water?

We’ve seen a number of efforts to call attention to countries where drinking water is scarce. But what about excessive water consumption here at home? Shelton Group in Knoxville is calling attention to the problem with a character called Rip The Drip, who shows up exactly at the moment water begins to be wasted. You […]