A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

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In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]

I Like Your Jacket. And I “Like” Your Jacket.

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Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

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I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]

Wild Turkey Struts Its Stuff On TV For the First Time Ever

Wild Turkey is a 157 year-old brand, but this campaign marks the first time they’ve been on TV: Fly Communications in New York City created the spot. Share

All This F–ing Cursing Makes The Ad Business Look Sh–ty

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I curse a lot, damnit. But I don’t think I’d ever present a campaign to a client like this one Unilever’s running in Germany: And let’s face it, when you work at an ad agency, you have more license to curse and behave in ways that might get you fired at another type of business. […]

Moms Get The Hero Treatment, Just In Time For The Olympics

Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook. Share

Planters Aims For Men, With A Magazine In Tow

A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan […]

When The Creative Product Is Just A Commodity

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Just as news of Havas’ acquisition of  Victors & Spoils brought everyone’s favorite buzzword, crowdsourcing, back into the spotlight this week, I received an email alerting me that one of my neighbors had chosen a logo for his new business. Where did he get it? From the crowd, of course, via 99designs.com. Check the screen […]

Let My People Go Shopping Like Everyone Else

If there’s one thing “Mad Men” has been successful at, it’s the launching of a ridiculous number of columns, opinions and people who’ve popped up to attach themselves to the show’s popularity. One tangentially related column is this one by Mat Zucker, CCO of OgilvyOne Worldwide. Writing in an online Jewish publication called Tablet, he […]

Hill Holliday Goes Back In Time For Newsweek’s “Mad Men” Issue

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Newsweek Magazine is going retro from cover to cover in celebration of the fifth season of “Mad Men,” due to air later this month. According to Hollywood Reporter, the new issue dives deep into the conservative, pre-culture shift 1960s consumer world of the show, and offers ads for modern day companies designed in the style […]