Dumb Ways To Die Was Born Out Of Simplicity

I always like to read “how they did that” accounts of good advertising work. On Adweek today, there’s a good account of McCann Australia’s effort for train safety, which features a video showing “Dumb Ways To Die.” Frankly, this song is so damn catchy I downloaded it, burned it to a CD and am playing […]

Coca-Cola Is Talking. Who’s Going To Listen?

I’m about as loyal a customer of Coke as you’ll find. I grew up in Atlanta, which was largely built on Coca-Cola money. I drink several Diet Cokes a day, ask for it by name in every restaurant I’m at, and give dirty looks when the server asks, “Is Pepsi OK?” Having said all that, […]

Big Data Might Make Creative People Feel Small

So big data is all the rage now. In politics, we saw data used to boost turnout in the recent election, and in marketing we’re seeing it pervade every initiative from start to finish. Where does that leave creative people? Marketers are desperate for any logical way to measure their marketing efforts. Before they launch […]

Champagne Comes From Champagne. It’s That Simple.

I’ll admit there are plenty of things I didn’t know. One of them is that Champagne only comes from the Champagne region of France. This was a source of confusion when my girlfriend sent me to buy some champagne for her office last month, and I didn’t realize that California doesn’t produce champagne, only “sparking […]

GMO Labeling Was A No Go. But Maybe Not For Long.

Even in very blue Washington state, I didn’t really hear much about California’s Prop 37 this year, an initiative to label food products as containing Genetically Modified Organisms. There was a little bit of attention paid in the advertising industry because Alex Bogusky threw some money at the cause. But Prop 37 was defeated, largely […]

Likeable Business Reads Like A “Greatest Hits” For Marketers Seeking Fans

I’ve come across dozens of books that emphasize the popular wisdom regarding building customer relationships, providing excellent service, creating memorable customer experiences, and using social media to connect with people. But if you need a quick overview of the whole shebang, you’d do well to get Dave Kerpen’s new book, Likeable Business: Why Today’s Consumers […]

Pepsi Next and TaskRabbit Make Time For You

So busy you don’t have time to drink a Pepsi? Then Pepsi Next and TaskRabbit have just the thing. In a new promotion from The Barbarian Group, Pepsi Next is giving away free TaskRabbit services in order to give you enough free time to try “the unbelievable taste of Pepsi Next.” For those who don’t […]

Marketing Lessons From A Trip Overseas (Part 2)

I shared some random marketing observations from my European trip the other day. A few more here: Creative work there is just as mundane as work here. I was expecting sophisticated advertising like you often see on Ads of the World or in Archive. But there’s just as much ads-as-bland-wallpaper everywhere you go. The brands […]