I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple [...]
Wild Turkey is a 157 year-old brand, but this campaign marks the first time they’ve been on TV: Fly Communications in New York City created the spot.
Courtesy of Wieden + Kennedy, we get this two-minute tribute to moms. At least, the moms who nurture Olympic champions. Oh yeah, and this ad is for Proctor & Gamble. If my mom actually knew how to use a computer (she doesn’t), I’d go click the Thank You Mom App on Facebook.
A new campaign for Planters aims directly for men with a new “NUT-rition Mix,” and ties in “Men’s Health” magazine in the process: From the press release: ”This is our first time working with a snack brand, and the product had to meet the high standards our readers know to expect from us,” said Ronan [...]
Just as news of Havas’ acquisition of Victors & Spoils brought everyone’s favorite buzzword, crowdsourcing, back into the spotlight this week, I received an email alerting me that one of my neighbors had chosen a logo for his new business. Where did he get it? From the crowd, of course, via 99designs.com. Check the screen [...]
If there’s one thing “Mad Men” has been successful at, it’s the launching of a ridiculous number of columns, opinions and people who’ve popped up to attach themselves to the show’s popularity. One tangentially related column is this one by Mat Zucker, CCO of OgilvyOne Worldwide. Writing in an online Jewish publication called Tablet, he [...]
Newsweek Magazine is going retro from cover to cover in celebration of the fifth season of “Mad Men,” due to air later this month. According to Hollywood Reporter, the new issue dives deep into the conservative, pre-culture shift 1960s consumer world of the show, and offers ads for modern day companies designed in the style [...]
It’s no secret that people will watch long-form video ads online. BMW Films proved that long ago, spawning a slew of adland imitators in the process. Today, so many brands have their own “Brand X Films” online that it seems long-form ads were bound to cross over to the TV screen sooner or later. (Which [...]
For those with more than thirty seconds to spare, the TED Conference has announced the winners of this year’s Ads Worth Spreading, their annual salute to the best in online video storytelling. Entries were solicited via YouTube.com and ranged from 30-second spots to 5-minute mini-documentaries, as well as several custom-made TEDTalk-like pieces humanizing companies and [...]