Feed The Agency Troops And They’ll Be Hungry To Work

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Anyone who’s spent time in agency life has seen the foosball tables, video games, dart boards, and beer carts that agencies deploy to keep people happy. But what about the eats? Copywriter Deanna Director is chronicling the agency edibles over at Hungry Creatives. Agency folks are invited to submit their agency’s offerings. But is offering […]

In Advertising, All We Can Plan For Is Chaos

Do you have a Flip camera? Yeah, they were huge…for a year or two. But with the way things change these days, you certainly can’t plan for much, can you? Whether our clients are in a technology-related industry, or simply the technology we use to do our jobs, the evolution is happening faster than most […]

They Don’t Make Ads, Or Their Copywriters, Like These Anymore

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Read Tom Messner’s great tribute to Curvin O’Rielly. Curvin passed away over the weekend. Some of his more notable work included these Saab ads, done at the Carl Ally agency: They’re clever, convincing, and sell a car most people thought was simply weird. Who would concept these today? Who could write these today? Who could […]

Slicing Up The New Apple Spots

“Steve would’ve killed these.” “Lee oughta know better.” It’s no secret that Apple’s current spots, featuring a typical Apple store “Genius,” are getting panned. I’m not here to pour more criticism on. My question is simple: How did they get these done? By that, I mean: Who approved this strategy? Who thought this kind of […]

Maybe Shell Doesn’t Think Social Media Matters All That Much

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The Greenpeace-supported fake Shell website has gained a lot of social media traction this past week. By using Shell’s logo, among other things, the site comes off as pretty slick and its official-lookingness has a lot of people fooled. The site gives people a chance to create their own “Let’s Go” ads like this one: […]

Advertising’s Cult Of Personality Gets Brackets

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Ad agency Sanders\Wingo is out to answer the question, “Who’s the all-time greatest man or woman in advertising?” To do it, they’ve created ADversaries, a Facebook page that matches up ad people head-to head, ala March Madness. That some advertising people achieve cult of personality status has always struck me as a bit odd, but […]

For The Troy Library, Leo Burnett Detroit Burned Conventional Wisdom

I hadn’t heard about this initiative from last fall before now, but it’s awesome. Leo Burnett Detroit, working to help save the Troy Library, injected some provocative marketing into an upcoming vote to levy a small tax that would keep the library open. “A vote against the library, is like a vote to burn books.” […]

A Creator’s Guide To Transmedia Storytelling Goes Beyond The Buzzwords

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In the advertising industry these days, the phrase “transmedia storytelling” is thrown around almost as much as “content curation” by unimpressive people who don’t know what the fuck they’re talking about in an attempt to sound convincing. So it was refreshing to get a very good overview of what transmedia storytelling is, and isn’t, in […]

I Like Your Jacket. And I “Like” Your Jacket.

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Here’s an interesting use of Facebook in the retail space. A Brazilian retailer lets you see exactly how many people “like” a particular item of clothing. According to Springwise, C&A’s new “Fashion Like” initiative uses special hooks on the racks in its bricks-and-mortar store to display Facebook “likes” in real time, giving in-store shoppers a […]

Spotlight On NW Creative: Seattle Aquarium’s Super Duper Children’s Book

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I’ve been curious to see how Apple’s iBooks Author program can weave editorial content and more interactive components. Here’s a great example: A new iBook, available for free, called Edwin The Super Duper Otter, created for the Seattle Aquarium.There’s also an interactive PDF download if you don’t have an iPad. The book combines a simple […]