How Long Have You Been Reading AdPulp? …
Continue Reading about The AdPulp Poll: How Long Have You Been Hanging Out? →
By David Burn
How Long Have You Been Reading AdPulp? …
Continue Reading about The AdPulp Poll: How Long Have You Been Hanging Out? →
By David Burn
MUKILTEO—Co-creation--that ideal world where brands and customers play together to make something better than either party might achieve on their own--is the final topic of the day at BlogWell's summer session in Seattle. Greg Piche, Social Media Architect for Clorox, describes the Clorox Connects project, where the company solicits new product ideas from the crowd. "People like doing it, and we like people …
Behold the latest from Parry Gripp, close personal friend of mine (OK, professional acquaintance) and the musical genius behind YouTube sensations like Do You Like Waffles?, Hamster On A Piano and my personal favorite, Wiener Dog On A Minimoog. It’s a new iPhone app from Kihon inspired by one of his most popular songs, Baby Monkey (Going Backwards On a Pig). The original YouTube video is closing in on 9 million views …
By David Burn
MTV Networks recently released the results of Love ‘Em or Leave ‘Em: Adoption, Abandonment, and the App-Addled Consumer, a study conducted in partnership with Latitude, a provider of "creative research and unexpected knowledge for leaders in content, technology and learning." Some of the key findings in the study include: Apps Create Me Moments Apps Make Everyday Life Better Apps Open Us to New …
Continue Reading about Deeper Realms of Relevance: Supposedly, There’s An App for That →
In an effort to promote and celebrate EVE, one of the longest-running MMOs (Massively Multiplayer Online Games) out there, the folks at game developer CCP and their agency Ayzenberg Group have created an online museum of sorts to showcase user-generated content at www.eveisreal.net. According to the its creators, the site is a place where “players highlight their memorable in-game moments, and are encouraged …
Continue Reading about EVE Is Real. With A Museum To Prove It. →
By David Burn
Yesterday, I said QR codes have yet to catch on in a big way, while writing about The Oregonian's use of digital watermark technology. Earlier today, I posted about MasterCard using QR codes in a localized social promotion. Now here we are again, faced with yet another branded solution for mobile users who seek more branded content than meets the eye. According to The New York Times, Toyota Motors is adopting …
Continue Reading about Snap And Send For More Infomation From Toyota (And Many Others) →
I found this print ad in The New York Times over the weekend. Sometimes we ad peeps and clients get so wrapped up in satisfying the brief that we forget who we’re really supposed to be satisfying: the customer. In this case, I’m going to go out on a limb and say that equating the wedding day with boorishness is probably not the way to a girl’s heart. Especially a bride-to-be. Even if this campaign is aimed at …
Continue Reading about Your Brief Is Showing: World Gold Council →
By David Burn
I didn't realize Gmail needed more users, but I guess enough is never enough when you are in a competition with with Apple, Yahoo, Microsoft and Facebook. For more, see Google's Email Intervention microsite. …
Continue Reading about If You’re Not @gmail, Where You At? →
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