A couple of items of self-promotion, if you'll allow me the privilege. First, I had the great opportunity to make a repeat appearance on this week's BeanCast, which also featured: Steve Hall of AdRants, Kristi Faulkner of NYC's Womenkind, Jim Hopkinson of The Hopkinson Report, and of course, show host Bob Knorpp. We got into some fun debates, particularly over Scott Montgomery's Ad Age column about time …
MINI Is In The Google+ Driver’s Seat
Inspired by the deep and promising potential of Google+ as a platform and its user base of tastemakers, MINI has joined Google+ in the interest of opening new doors for community interaction and engagement. MINI and its social media agency KKLD believe Google+ is remarkably well-suited for the MINI fan base, which is engaging and responsive when challenged in an online setting. I'm not sure what type of …
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The Post-Pitch Letdown Gets Spoofed
According to its YouTube page, the Blamer Partnership "is a compensation, performance and search consultancy who helps clients save on agency fees and makes sure agencies are truly accountable." And if that description begs for a more entertaining way of selling its services, the consultancy decided to spoof the post-pitch attitudes of some agencies, when the reality of servicing the business doesn't live up to …
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Ask Why, And Google Will Tell You
I'll admit, I'm a bit creeped out by display ads that seem to be targeting me. Particularly the ones that "follow" me across multiple websites or reference something I've shopped for recently. Google is attempting, in part, to explain why you're seeing certain ads. From The Seattle Times: "Our advertising system is designed to show the right ad to the right person at the right time. Because ads should be just …
When You’re In Mobile, It’s Only Natural To Go Mobile
One of the more innovative agencies out there is Red Square Agency in Mobile, Alabama. If you've ever worked in a small market like Mobile, you know it's a bit harder to attract great talent and draw buzz. But Red Square is defying that convention, and seems committed to putting itself on the ad map. Their latest initiative promises to be another leap forward for them and their hometown. They're launching GoMo, an …
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Street Level, On A Global Scale
London-based music production and research house Aurotone launches a unique offering today with its Aurotone Network—a collection of influential musicians and music professionals in 30 cities around the world who are available to advise on music trends and help research music for specific projects. According to Aurotone "They include new music editors of print publications from the Guardian in London to Presence …
The Only Difference Between Famous Creatives And You Is That More Of Their Best Ideas Have Been Produced
Let's face it: fame (for lack of a better word) is important in advertising. From the people to the work itself, it's good to be known, to be noticed. It can happen at any time, even overnight. Fame is part of what makes advertising glamorous and cool. And if you can acquire a small bit for yourself within the industry or even outside it (without letting it go to your head of course), so much the cooler. The …
Because Placing A Message In A Bottle Is So Two Centuries Ago
According to Sarasota Herald-Tribune, a Florida man came upon a weird object washed up by the sea this morning. No, not a bail of cocaine. A man made of Legos. Given that Legoland, a 150-acre interactive theme park in Winter Haven, Florida opened earlier this month, there must be a connection. Right? No. A spokeswoman for Legoland said the Lego man is a counterfeit and is not endorsed by Legoland or …
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