A couple of interactive designers/viral marketing guys in Ireland started The Big Word Project a dictionary with the simple concept of buying words for $1 per letter and letting your site define that word. For example, the word Pulp is now defined by AdPulp.com for the low price of $4. Nice viral aspect to it […]
I’ll probably never get a press release from Schick(r) eve(r) again. But when a press release shows up in you(r) mailbox with the following: Schick(R) Quattro(R) Do Not Reply (SchickQuattro@energizer.com) to firstname.lastname@example.org, date Wed, Feb 27, 2008 at 8:19 AM subject Schick(r) Quattro(r) Get Experimental Video Contest It is kind of hard to not be […]
In case you missed these figures this morning, two reports were released today pegging the size of internet advertising The Internet Advertising Bureau released their annual report this morning estimating the 2007 US internet ad spend at $21.1 billion, representing roughly a 25% increase over 2006’s figures (roughly $16.9 billion if memory serves correctly). Meanwhile, […]
Richard Branson certainly doesn’t need more publicity or admiration, but when I read this Q&A article in Time Magazine, one of his answers caught my eye: Has your dyslexia hindered you in the business world? —Skye O’Brien, Dartmouth, Mass. Strangely, I think my dyslexia has helped. When I launch a new company, I need to […]
So if an agency monolith like Publicis can outsource production work in the new world-new media-order, what about the rest of the creative jobs in advertising? At some point, when marketers ultimately look at the efficiencies they’ve achieved with third-world interactive servants, they may decide to that the writing and the art direction doesn’t matter […]
L.A. Times is reporting on a looming strike by 12,000 members of Writers Guild of America, the union representing writers in the motion picture, broadcast, cable and new media. Writers maintain they were shortchanged years ago, when they agreed to a discounted pay formula for home video sales, only to see that business flourish. They […]
Being a copywriter, albeit a strategically-aware one, I’m a bit of a fish out of water here at the 4A’s Account Planning Conference. So I won’t analyze everything I’ve heard today, but I do have a few random observations I’d like to make: If there’s one theme I heard constantly today, it’s that our industry, […]
I’m an adamant believer that folks who use cell phones don’t want a bevy of interruptive messages from marketers, but… Seeing the entire web on my iPhone, the possibilities open up. If it’s done smartly.