Nike + Google = World Branding Domination

From BusinessWeek: Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. went live late last week and will soon be running in 140 countries and 14 languages. is a free network where members will […]

Creativity Spikes Sales

“We have a perception that we are not hot, and that perception keeps us from being hot…We have to get a couple of [big] wins, and that perception will go away.” -Pat Fallon speaking to the WSJ Marc Babej thinks the standard for “hot” should be rooted in the only thing that really matters about […]

How To Kiss Client Ass

In Say Anything, John Cusack says he doesn’t want to sell, buy, or process anything as a career. What Cusack means is that he doesn’t want to kiss ass. We kiss ass in advertising. Of course, pretty much anybody who works for a living does. But it’s the kind of ass we kiss that makes […]

More Waxing Nostalgic For “1984”

Over at BusinessWeek, there’s a podcast where Steve Hayden, who wrote the Apple “1984” spot, talks about all the challenges and controversy surrounding the spot’s creation. Honestly, I haven’t listed to this podcast, so I don’t know if Hayden mentioned that when it was first introduced, the Macintosh was an insanely overpriced, underpowered box of […]

Gold Is So Last Last Century

NYT: The diamond industry has long inundated consumers of bridal jewelry with forceful marketing messages, proclaiming that “A Diamond Is Forever” and dictating that two months’ salary be spent on engagement rings. Now the platinum industry, through an elaborate advertising campaign, is introducing its own message about marriage, complete with a special tagline: “Your Love […]

Separated At Birth?

Neil French & Terrell Owens: Both have recently demonstrated that no matter how talented one person is, you can’t alienate your co-workers or the company you work for by bad-mouthing them in public.

R.I.P. Harry Janavey

Well, I’d never heard of Harry Janavey, but I do think it’s interesting that on the same day that Neil French laments his “death by blog”, Adweek reports on Harry Janavey, a 46 year-old Sr.VP of Initiative Media and his death by heart attack. Let’s keep things in perspective. Neil French will keep pontificating on […]

At Least It’s Goodby That’s Using An Old Idea Of Mine

Adfreak heaps praise on a new ad from Goodby for Comcast that lifts an old episode of The $10,000 Pyramid and dubs in new copy. And rightly so, they did a good job with it. You can see the spot here. Not that anyone at Goodby would have heard it, but I did the same […]

Paul MacFarlane – Professional Human Being. Or Professional Pariah?

Paul MacFarlane is the founder of The 10/05 Experiment in St. Louis, and has spent years challenging the conventions and practices of the ad industry. Which is not an easy path to walk down. But that doesn’t begin to describe Paul. His online diary will give you some insight into his thoughts. In the first […]

We’re Looking For a Few Goo…Uh, Warm Bodies

Back in 2002, as we were preparing to go to war in Iraq, I showed my book at an agency who had a branch of the military as one of its accounts. I asked the CD point blank, “So how is impending war affecting the account? I mean, it’ll get harder to meet recruitment goals […]