Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality

MybunnyX2_large

Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie […]

Mizuno Wisely Runs Away From Real-Time Marketing

Unknown

Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as […]

Advertising Could Use Some Farm-to-Table Thinking

portlandia-farm_616x435

In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised. Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more. I think that […]

Scam Ads Are Nothing New. Perhaps The Old Ways Of Judging Aren’t Working.

ford-india-3x2-2

Every advertising awards show season brings with it a crop of scam ads that get entered into shows and win. This year (and it’s still early in the year,) a campaign created by JWT India for Ford got nailed for being fake. The creatives supposedly responsible for the ads were terminated. Ad Age has been […]

Google Isn’t Afraid To Advertise Itself At The Right Moment

googlepounce

Someone on my Facebook feed referenced today’s New York Times article about working at Google. Clicking on the link shows me that Google’s ready to reinforce the message when good news appears: But what’s really interesting is this quote, in which one employee jabs straight at the advertising industry: Allison Mooney, 32, joined Google two […]

If CMOs Can Rate Agencies, Then Marketing Directors Should Be Rated Too

I always take company reviews I read on Glassdoor or services like TripAdvisor with a grain of salt. Because you never really know who’s behind the review and if they have an ax to grind. Yes, if you take these reviews in the aggregate you can get a good picture of a restaurant or service […]

What’s The Future Of Business? Comes With An Incomplete Answer

images

When I review books here on AdPulp, I don’t talk about whether I like a book or don’t like it, or whether it’s well-written or not. I simply try to answer the question, “What would AdPulp readers learn by reading this book?” With that mind, I confess: I simply don’t know what to make of […]

George Lois Talks CLIOs, Ads, And Industry A–holes

51GKbq5KesL._SY320_

At this year’s CLIO Awards, legendary adman George Lois will be the recipient of the Lifetime Achievement Awards. AdPulp had the opportunity to ask him some questions about his work and the state of the industry today. The man certainly tells it like he sees it. After all the accolades and awards you’ve gotten, is […]

Leadership Conversations Challenges Us To Move Up If We’re Ready

Leadership-Conversations-Book-Image

What does it take to be a leader in an advertising industry or marketing firm? As I’ve noted before, many great copywriters and art directors don’t make great creative directors. It’s a different set of skills. And sometimes, for the agency or the person, this discovery is made too late — either after a promotion […]

Predictive Analytics Shows How Marketers Are Using – And Loving – Big Data

siegel-book-cover2

I recently wrote about Big Data and how creative people might get left behind in the great rush to mine the data for insights into consumer behavior. In Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, author Eric Siegel takes a look at a broad spectrum of companies and organizations […]