Coke Mole Ferreted Out

According to USA Today, a woman working at Coca-Cola headquarters in Atlanta allegedly lifted trade secrets (including new product samples) and tried to sell them to Pepsi for measly sums. But Pepsi wasn’t havin’ it. Three people have been arrested and charged with stealing confidential information about drink recipes from The Coca-Cola and trying to […]

Want To Be The Chief Creative Officer Of A Newspaper?

From Ad Age: In a bold stroke that will be watched closely by the ailing industry to see if he can lead advertisers to rethink how they use newspapers, Brian P. Tierney, best known for running one of Philadelphia’s leading public-relations and ad agencies, is in the market for a chief creative officer for his […]

Once Again, The Cool Kids Are Voting

In a big red box on its site Adweek is once again letting you choose superlatives and not-so-superlatives from among a handful of agencies in various categories. Last year, Grey was the default choice in many of the “worst” categories, which led to the creation of Seems like the same 25 or so agencies […]

Perfectmatch Is Falling In Love With TV

From Adweek: is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl. In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company’s current 65 percent bias in […]

The Impact of Immigration Rallies On The Ad Biz

If you were one of the people fascinated by last week’s pro-immigration rallies, you’re not alone. Hispanic advertising is booming, and the politics of immigration is definitely impacting the ad biz. Ad Age has more: “This market is being changed,” said Gino Pacheco, managing partner-director of strategic planning at the Vidal Partnership, New York, the […]

Redesigning McDonald’s

For the world’s largest burger chain, upgrading its image requires more than advertising–a whole new look is in store at McDonald’s. BusinessWeek has the inside scoop. “McDonald’s promises to be a ‘forever young’ brand,” says John Miologos, vice-president of worldwide architecture, design, and construction at McDonald’s Corp. “We have to deliver on that promise.” The […]

Your Moment Of Zen


You Could Be The Next “Creative Idol”

The New York Times today reports that Steven Spielberg will join forces with Mark Burnett to find the “American Idol” of unknown movie directors. According to Burnett, the FOX reality TV show, “In the Lot,” will “take advantage of the enormous number of self-made video and film shorts all over the Internet.” Here’s an idea. […]

VCs Poo Poo Mashups

From New York Times: Many venture capital firms are loath to finance mash-ups, in part because they are not readily “defensible,” meaning they might be replicated by others. “The current things people are doing with Google Maps are cute but they don’t add value,” said Peter Rip, managing director of Leapfrog Ventures in Menlo Park, […]

Marketers Losing Confidence In TV Ads, Creatives Aren’t

From Ad Age: More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Well, read the rest of the article […]