Perfectmatch Is Falling In Love With TV

From Adweek: Perfectmatch.com is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl. In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company’s current 65 percent bias in […]

The Impact of Immigration Rallies On The Ad Biz

If you were one of the people fascinated by last week’s pro-immigration rallies, you’re not alone. Hispanic advertising is booming, and the politics of immigration is definitely impacting the ad biz. Ad Age has more: “This market is being changed,” said Gino Pacheco, managing partner-director of strategic planning at the Vidal Partnership, New York, the […]

Redesigning McDonald’s

For the world’s largest burger chain, upgrading its image requires more than advertising–a whole new look is in store at McDonald’s. BusinessWeek has the inside scoop. “McDonald’s promises to be a ‘forever young’ brand,” says John Miologos, vice-president of worldwide architecture, design, and construction at McDonald’s Corp. “We have to deliver on that promise.” The […]

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You Could Be The Next “Creative Idol”

The New York Times today reports that Steven Spielberg will join forces with Mark Burnett to find the “American Idol” of unknown movie directors. According to Burnett, the FOX reality TV show, “In the Lot,” will “take advantage of the enormous number of self-made video and film shorts all over the Internet.” Here’s an idea. […]

VCs Poo Poo Mashups

From New York Times: Many venture capital firms are loath to finance mash-ups, in part because they are not readily “defensible,” meaning they might be replicated by others. “The current things people are doing with Google Maps are cute but they don’t add value,” said Peter Rip, managing director of Leapfrog Ventures in Menlo Park, […]

Marketers Losing Confidence In TV Ads, Creatives Aren’t

From Ad Age: More than three out of four advertisers — 78% to be exact — said they have less confidence today in the effectiveness of TV advertising than they did two years ago, according to a survey released at today’s Association of National Advertisers TV Ad Forum. Well, read the rest of the article […]

Nike + Google = World Branding Domination

From BusinessWeek: Nike (NKE) and Google (GOOG), hoping to take social networking to a new realm, have quietly launched the first invitation-only Web site for soccer-mad fans around the world. Joga.com went live late last week and will soon be running in 140 countries and 14 languages. Joga.com is a free network where members will […]

Creativity Spikes Sales

“We have a perception that we are not hot, and that perception keeps us from being hot…We have to get a couple of [big] wins, and that perception will go away.” -Pat Fallon speaking to the WSJ Marc Babej thinks the standard for “hot” should be rooted in the only thing that really matters about […]

How To Kiss Client Ass

In Say Anything, John Cusack says he doesn’t want to sell, buy, or process anything as a career. What Cusack means is that he doesn’t want to kiss ass. We kiss ass in advertising. Of course, pretty much anybody who works for a living does. But it’s the kind of ass we kiss that makes […]