Spotlight On NW Creative: Free Geek

Free Geek is a non-profit organization in Portland that recycles computer parts, teaches people to make their own computer and provides said computers to people in need. In other words, their mission is about preserving the environment and economic justice/bridging the digital divide. Good stuff.

Atlanta Coughs Up Another Advertising Account

Talk about heading into enemy territory. The American Cancer Society is taking its ad account to Richmond. From Adweek: The American Cancer Society said it has selected Interpublic Group shop The Martin Agency in Richmond, Va., and Omnicom Group’s Brodeur Partners here to handle general-market advertising and public relations, respectively, following a review. Greg Donaldson, […]

Subliminal Advertising Isn’t Good, Mate

A TV station in Australia has been using one-frame logos as a way to help promote brands: The Australian Communications and Media Authority (ACMA) today found Network Ten guilty of breaching the Commercial Television Industry Code of Practice during the broadcast of the 2007 ARIA Music Awards on October 28. During the introduction of nominated […]

Cutting Off A Campaign’s Legs

Are ad campaigns given enough time to work these days? The things that over the years have come to symbolize brands like logos–and in particular, taglines—are being changed to quickly and so often that it’s hard to keep up. Consequently, no one does. We all know how it works: Every time a new CMO comes […]

Advertisers Try To Get Some Face Time

New facial-recognition marketing efforts are cropping up. What might make for a good plot twist in a Sci-fi novel is actually detailed in The Wall Street Journal. Dunkin’ Donuts is among the first marketers in the U.S. to begin testing the technologies, at two locations in Buffalo, N.Y. People ordering a coffee in the morning […]

The Loyal Treatment

With the news that Enfatico employees had to replace their Macs with Dells for Michael Dell’s visit, I was reminded of the time I worked for a Pepsi agency, and in my first week on the job some Jr. AE bitched at me about having a Dr. Pepper. I didn’t work on Pepsi at the […]

The Story Of A Sign

…and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival. HISTORIA DE UN LETRERO (THE STORY OF A SIGN)

Criminal-Generated Content

This guy definitely deserves a break today. From The South Florida Sun-Sentinel: A man who held up a McDonald’s at gunpoint when he was 14 is one of two South Florida finalists in a contest to mix a new jingle for the fast-food giant. Tamien Bain served 12 years in prison for the crime. Now […]