Cutting Off A Campaign’s Legs

Are ad campaigns given enough time to work these days? The things that over the years have come to symbolize brands like logos–and in particular, taglines—are being changed to quickly and so often that it’s hard to keep up. Consequently, no one does. We all know how it works: Every time a new CMO comes […]

Advertisers Try To Get Some Face Time

New facial-recognition marketing efforts are cropping up. What might make for a good plot twist in a Sci-fi novel is actually detailed in The Wall Street Journal. Dunkin’ Donuts is among the first marketers in the U.S. to begin testing the technologies, at two locations in Buffalo, N.Y. People ordering a coffee in the morning […]

The Loyal Treatment

With the news that Enfatico employees had to replace their Macs with Dells for Michael Dell’s visit, I was reminded of the time I worked for a Pepsi agency, and in my first week on the job some Jr. AE bitched at me about having a Dr. Pepper. I didn’t work on Pepsi at the […]

The Story Of A Sign

…and also in a way, the difference between a good headline and a great one. This was the Online Short Film winner at the Cannes Film Festival. Not the ad festival. HISTORIA DE UN LETRERO (THE STORY OF A SIGN)

Criminal-Generated Content

This guy definitely deserves a break today. From The South Florida Sun-Sentinel: A man who held up a McDonald’s at gunpoint when he was 14 is one of two South Florida finalists in a contest to mix a new jingle for the fast-food giant. Tamien Bain served 12 years in prison for the crime. Now […]

Fake Cannes Ad Pisses Off The Real JC Penney Client

There’s still a small part of me that sees the value in awards shows. But boy, it’s getting really hard to defend this type of shit: J.C. Penney Co. officials are upset about a racy, fake advertisement on YouTube in which the retailer appears to be endorsing teen sex, and they are blaming the company’s […]

How To Become Irrelevant Online

It’s kind of sad to see Associated Press limping weakly through its struggle to determine what “fair use” means to them. Or is it? Perhaps, it’s equally entertaining in a physical comedy sort of way. I suppose it depends on where you stand. Whether you belong to the old guard or new media? Saul Hansell […]

KFC Sticks A Dollar Bill In The Lettuce

From The Consumerist comes this story of a dollar bill that appears in the lettuce of a KFC sandwich commercial: in this spot: It’s not exactly subliminal advertising, but really, who has the inclination to do something like this? Is anybody photoshopping tits in the ice cubes, too? Have you ever done anything like this […]