Pull It Together

How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas. Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe “herd-like copying” is the human behavior marketers need to more fully understand. Their message, radically simplified for our purposes here is this: […]

Car Dealer Pushes The Metal–And The Boundaries

O.C. Welch, the owner of a Ford/Lincoln/Mercury dealership in Hardeeville, SC, is clearly fighting for his livelihood. His new radio spots spell it out: From WTOC in Savannah: Saturday, five radio spots began running. One is titled, “Wake Up America.” “One thing I wanna ask you, with those Japanese cars. Even when they are brand […]

Measuring A Campaign’s Vital Signs Is The Cost of Doing Business

I’ve been a fan of Randall Rothenberg for 14 years now–even since he introduced me to A.J. Liebling’s unforgettable quote, “fortune swims not in the mainstream of letters, but in the shallows, where the suckers moon.” The author and journalist now heads the Interactive Advertising Bureau. As such, he makes important speeches from time to […]

Higher Education Leads Agency To Significantly More Income

New agencies fail all the time. Rarely do they land a $220 million account just months after opening their doors. According to Ad Age, San Francisco startup Pereira & O’Dell is one of the lucky ones. The shop, formed by former AKQA staffers, has been tapped as the lead creative agency for the University of […]

McCann Invites Clients To Its Barrio

McCann is unveiling a new division this month, called Barrio, that will specialize in marketing products to those on the bottom rungs of the economy, from Mexico to Chile. According to The Wall Street Journal, McCann’s move comes as multinational companies increasingly consider such “emerging consumers” as a big opportunity. But these consumers’ tastes, habits […]

Doing Some Housecleaning

We are in the process of launching the redesigned AdPulp.com. The home page should be working as you’ve come to expect, if not quicker to load. The archives and permalink pages are in the queue and should be arriving shortly. If you find any oddities, please let me know using either the Tips link on […]

The Information Age Marketing Plan: Personalize Content, Deliver It To The Customer’s Preferred Screen, Generate Meaningful Dialogue, Repeat

Northwestern University’s Media Management Center commissioned a study from innovation expert, Annette Moser-Wellman, to assist news organizations with adapting to the rapid fire changes taking place in their industry. Six Competencies of the Next Generation News Organization (pdf file) looks at emerging technologies like androids, sensors, interactive TV, WiMax, the Semantic Web and more. Then […]

A Window Into the Pain People Are Feeling

Republic Windows & Doors and Bank of America are facing a stiff PR challenge from organized labor that seeks to paint them as modern day Scrooges. According to Associated Press (and other sources) 200 factory workers are staging a sit in at Republic’s Chicago manufacturing plant, protesting their abrupt firing last week. The workers–some of […]