Let’s Talk Money

Compensation for services is a topic we rarely bring up here. Maybe because talking about how much one makes is totally taboo. Given that it is mostly unspoken and absolutely off-the-record when spoken makes this find at footnoted.org sort of interesting. It seems newspaperman Paul Bonaiuto, Executive Vice President and Chief Financial Officer for Journal […]

Today In Twitterverse: Live Snow Reports

Portland Twitters is a live feed from Portland area residents making updates on current snow conditions. Any “Tweet” mentioning “snow”, “ice” or “#pdxtst” from someone whose location is within 100 miles of Portland shows up in the live stream. The Oregonian is using Monitter to capture and dispense the data.

Pawns In The Game

Was that fun for you? If so, head over to Esquire where Daniel Murphy has complied “The Five Most Terrifying Local TV Christmas Commercials.” [via Daniel Pink]

Feed Your Style Diet

Diet Coke is investing in lifestyle content via their new Style Series. According to Ad Age, the first episode in the series went down like this: Filmed in Times Square, the series debut featured a performance from R&B singer Robin Thicke, the exclusive premiere of Rihanna’s new e-film for Gucci, and an interview with designer […]

A Cup Of Smack Talk

In Seattle, right near Starbucks’ headquarters, McDonald’s makes it very plain how they feel: From The The Seattle Post-Intelligencer: Earlier this year, McDonald’s started unsnobbycoffee.com to promote the launch of espresso drinks in the Seattle market. Will Starbucks respond in kind? Unlikely. While the coffee wars received much media and Wall Street trumpeting this year, […]

Pull It Together

How do ideas spread? Some say they spread virally. Others say key influencers are central to the spreading of ideas. Dr. Alex Bentley and Mark Earls have another theory. Bentley and Earls believe “herd-like copying” is the human behavior marketers need to more fully understand. Their message, radically simplified for our purposes here is this: […]

Car Dealer Pushes The Metal–And The Boundaries

O.C. Welch, the owner of a Ford/Lincoln/Mercury dealership in Hardeeville, SC, is clearly fighting for his livelihood. His new radio spots spell it out: From WTOC in Savannah: Saturday, five radio spots began running. One is titled, “Wake Up America.” “One thing I wanna ask you, with those Japanese cars. Even when they are brand […]

Measuring A Campaign’s Vital Signs Is The Cost of Doing Business

I’ve been a fan of Randall Rothenberg for 14 years now–even since he introduced me to A.J. Liebling’s unforgettable quote, “fortune swims not in the mainstream of letters, but in the shallows, where the suckers moon.” The author and journalist now heads the Interactive Advertising Bureau. As such, he makes important speeches from time to […]