Free Range Brands Looks At A Marketing Landscape Gone Wild

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Think back on the last decade or so, and you’ll find countless examples of companies whose traditional positions in the marketplace were challenged. Some have successfully adapted, and some haven’t. Nicole Ertas takes a closer look at this phenomenon in Free Range Brands: Join the New Breed of Agile Brands. To start with, Ertas talks […]

Fantastic Drug Commercial

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Nature Rx is a grassroots movement dedicated to entertaining and informing people about the healing and humorous aspects of nature.

Want a Better Business? Start with the Man or Woman in the Mirror?

As business owners you’re always looking for that next “thing” that will take your business to the top. Whether it’s a new product or service idea, a streamlined process of business operations, or new marketing strategy to improve your brand’s online presence, they key to a successful business is being the innovator. While all of […]

3 Ways To Make Your Marketing Stand Out From The Crowd

For most new entrepreneurs, the primary source of ideas you’ll enact will come from your competitive analysis. That’s a snazzy way of saying you’ll look at what more established companies in your space are doing, and you’ll copy them. There’s nothing wrong with this early on – that’s one of the primary ways we as […]

Couponing at Bed Bath and Beyond

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Coupons. Everyone has heard the buzz word floating around in today’s shopping circles. Research indicates that people of every economic status partake in couponing. However, many people feel too overwhelmed or intimidated to begin their own couponing journey. The truth is, it really is not that hard to begin couponing at popular stores such as […]

Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo

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It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve […]

Telling A Life Story Reaps Rewards For Buntin

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Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed […]

Let’s Stop The Mass Use Of Artisanal Language In Advertising

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When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives. Many advertisers don’t understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy: Hey @McDonalds–I don't think "artisan" means what you think it means. […]