Storyscaping Offers Good Advice Wrapped In Self-Promotion and Buzzword Bingo

Unknown

It really has become quite the phenomenon for ad agencies to roll up their trademarked processes and new business presentations in full-length books. We get a strong whiff of that in Storyscaping: Stop Creating Ads, Start Creating Worlds by Gaston Legorburu and Darren McColl of SapientNitro. At its core, Storyscaping is essentially an exhortation we’ve […]

Telling A Life Story Reaps Rewards For Buntin

Untitled

Congrats to friend of AdPulp Jason Wright and the crew at The Buntin Group in Nashville. They recently won a Silver at the national American Advertising Awards for this short film done on behalf of A Life Story Foundation, which promotes awareness of ALS (Lou Gehrig’s Disease). The video features Kevin Swan, who was diagnosed […]

Let’s Stop The Mass Use Of Artisanal Language In Advertising

Twitter _ tomfurt_ Hey @McDonalds--I don_t think ...-1

When I was first learning to be a copywriter, I was told that powerful advertising writing exists in the verbs. Not the adjectives. Many advertisers don’t understand that. Real estate clients are quite guilty of this. And restaurants. But this is quite a doozy: Hey @McDonalds–I don't think "artisan" means what you think it means. […]

The 3 Percent Conference Equals 100 Percent Valuable Conversation

3percent1

Back when it was first announced and details were scant, I made mention of the 3% Conference, an effort to call attention to the lack of female CDs in the ad industry. Since that time, conference founder Kat Gordon not only organized a successful conference in 2012, she’s doing it again this year. And she […]

Think Locally to Market Your Online Business

Just because you operate an online business doesn’t mean you can’t take full advantage of local marketing strategies. An online business may be located in the virtual world but business is very much done person-to-person. Bringing your online business to a local, physical level allows you to radiate your branding from a core location. Each […]

How Does Office Design Affect Productivity?

Startups have become kind of synonymous with “cool” office design. The exposed ducts, and wide open spaces are commonplace in the tech scene, where employees can sometimes be spotted working from the couch. At any given gaming or tech startup, you’re likely to find a fully stocked fridge and big cushy chairs. Is all this […]

The Publicis-Omnicom Merger: I Have One Question

chi-20130728-001

You can go to Ad Age, Jim Edwards’ coverage on Business Insider or DigiDay to get all sorts of news and reactions to today’s announcement regarding the merger of Publicis and Omnicom. Besides really throwing everyone’s summer weekend into chaos, opinions are flying regarding the merits of the deal. Here’s my biggest question: Is there […]

Spotlight On NW Brands: Bunnyjuice Spices Up Hospitality

MybunnyX2_large

Hood River, Oregon is known for lots of things: Beautiful scenery, kitesailing and kayaking, and a charming downtown. It’s also home to a quirky little company called Bunnyjuice that’s making a splash in Las Vegas hotels. The company offers “Lovekits” available for purchase in-room. You know, a little something for when you and your sweetie […]

Mizuno Wisely Runs Away From Real-Time Marketing

Unknown

Like many people, I was impressed watching Texas state Senator Wendy Davis attempt a 13-hour filibuster of an anti-choice law. She couldn’t sit, eat, drink, or even lean on anything for support as she spoke. So it’s no surprise that the Mizuno Women’s Wave Rider sneakers she wore have gained a bit of attention, as […]

Advertising Could Use Some Farm-to-Table Thinking

portlandia-farm_616x435

In the first episode of “Portlandia,” Fred and Carrie order meals in a restaurant, then decide to visit a farm to find out how the animals they’re eating were raised. Absurd? Maybe. But I’ve noticed that when I visit local farmers’ markets, I appreciate the growers and farmers, and their food, more. I think that […]