For it’s fourth annual Creative Challenge in China, Pepsi partnered with Tencent, China’s internet giant, to effectively allow Chinese netizens the ability to twitter, blog and IM their birthday wishes to China. Here’s a look at some of the wishes: The People’s Intermediate Court as the brain, national defense as the heart, people’s livelihood as […]
Moses Ma, a partner at Next Generation Ventures, writing in Psychology Today says Twitter “acts to fill a deep psychological need in our society.” …we are a culture starved for real community. For hundreds of thousands of years, human beings have resided in tribes of about 30-70 people. Our brains are wired to operate within […]
According to Penn State Live, Jim Jansen, associate professor of information science and technology in the College of Information Sciences and Technology has been studying Twitter. What he found by looking at half a million Tweets is that 20 percent contain requests for product information or responses to the requests. “People are using tweets to […]
Erick Schonfeld of Tech Crunch reports on Sony’s foray into micro-messaging. In conjunction with today’s announcement of a new wireless Sony Reader, the electronics giant also launched a literary clone of Twitter called Words Move Me. The site falls into the category of viral social marketing–there are links to the Sony Reader website and eBook […]
I imagine that somewhere, in some library or most likely in some pop culture junkie’s basement, lies a stack of books that were very ‘of the moment’: Such tomes as The Official Preppy Handbook, Life’s Lessons From Melrose Place, The Rules, and Joe The Plumber: Fighting for the American Dream. Now, add to that David […]
The Marlin Co. in Springfield, MO is promoting Splenda to culinary students and pros by reminding them that some of this nation’s favorite historical figures had a hard time in the kitchen. For instance, Thomas Edison’s various baking failures (all fictional, of course) are now being chronicled on Twitter.
Cody Brown, a Rails developer, online publisher and student at NYU, has some interesting analysis of Twitter to share on his blog. Twitter and Myspace are different companies in different markets but there is a lot of evidence to suggest that they share, and will always share, the exact same problem. MySpace and Twitter are […]
Spike Jones of Brains on Fire has been having a reaction to all the bullshit he encounters day-to-day in online communities where marketing people drone on about all sorts of mundane, barely digestible topics. Watching the Twitter stream on a daily basis, I see link after link after link teaching us how to be better […]