How To Win Big in 2012: Create Exceptional Brand Experiences For Your Clients’ Customers

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Allen Adamson, Managing Director of Landor’s New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of “built to last” must now think in terms of “built to change.” Creative thinking and an entrepreneurial spirit are the price of entry, and […]

Big Day In Twitterdom: New UI, Brand Pages, Embeddable Tweets…

Twitter isn’t going to let Facebook be the only social media platform that changes its user interface–thereby thrilling and confounding millions–every few months. According to Mashable and my own experience, Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience. […]

A Handset For Illustrators And People Who Like To Draw

According to Trend Hunter, Samsung and social media agency Jam teamed up to promote the Samsung Galaxy Note, a smartphone-tablet hybrid device with an advanced ā€˜Sā€™ pen that allows for detailed drawings and sketches. The “Create My Tweet” campaign features illustrators Rose Stallard, Steven Wilson, Danny Sangra and Natasha Lawill. Here’s a bit more content […]

Twitter Is Telling Stories About How People Tell Stories On Twitter

Twitter launched Twitter Stories today. According to Twitter’s blog, each story reminds us of the humanity behind Tweets that make the world smaller. Submit your story by mentioning @twitterstories or by using the hashtag #twitterstories. Include a link to a photo or video that helps illustrate your story to the world. Each month Twitter will […]

Twitter Helps Users Connect With Candidates, While It Connects With Candidates’ War Chests

Twitter _ Search - mitt romney

Starting today, Twitter is selling ads to candidates and political action committees who will be able to have their tweets appear as Promoted Tweets, designated by a purple check mark. According to USA Today, GOP presidential hopeful Mitt Romney is advertising on Twitter, as well as the Democratic Senatorial Campaign Committee (DSCC) and three others. […]

Chris Brogan Isn’t Following You, But It’s Okay

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Chris Brogan is a popular dude in certain circles. Ergo, he’s also a popular target for SPAM. To rid his Twitter feed of the unwanted appeals and outright trash, Brogan unfollowed everyone he was following– some 131,000 people. His observations about the unfollowing are worth noting: Many people wrote me fairly passionate statements as to […]

Giants Fans Don’t Need To Wait Until Monday To “Quarterback” The Game, They Can Do It In Real Time OnTwitter

Giants.com | The official website of the New York Giants

Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance. According to Media Daily News, the franchise will begin integrating fan tweets on its “jumbotron”-style video boards, as well as other digital displays throughout the […]

Learn To Talk Before You Tweet

@coorslightmx

Is your “brand voice” having a difficult time speaking in 140 character bursts? Loosen up, then. Twitter is a conversational platform, brands must become conversational. But how? Writing in Ad Age, Noah Brier argues that “brands need to start thinking about their inputs, or who they pay attention to, as much as their outputs, how […]

Auto-Tweeting Fuels Bottled Water Promo

Wunderman Brazil created a line of “Tweeting Fridges” for their bottled water client, Bonafont, in order to remind Brazilians to drink more water. The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a […]

Welcome @GSP To The Tweetery

The crew at Goodby Silverstein & Partners don’t do things lightly. Not even Twitter, which is the lightest weight text-based platform known to man. The agency also has a new logo (or at least it’s new to me). Share