Holidays are full of travel, family, food, and for many people today, an unending stream of social media updates to their "smart" phone appendage. Sadly, this is where politics and the weight of the world can creep in. Tessa Films in Chicago believes we can put our phones down for the betterment of America and a more enjoyable holiday. https://youtu.be/qumkBh5GWps According to Reel Chicago, "A Holiday Wish" …
Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore
Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn't going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, was how inventive people could be within that concise framework. …
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Dodge Flexes Its Muscle Cars On Social
Content and social media marketing get beaten up by old school ad men for focusing on "the conversation," instead of the sales pitch. I think the reality is a bit different than the reported complaints. Car companies, real estate companies, clothing companies, restaurants, and hotels all use social media to share their assets with the world. Dodge, for one, has 3,815,685 Likes on Facebook, 2 million plus …
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Make Room For HR In Your Company’s Social Feeds
Not too long ago, people used to "break in" to advertising. That's how hard it was to land a job at a top creative agency. Today, even the best agencies need to make an effort to recruit talent. Witness Brunner's self-promotional efforts on Twitter: We offer careers where you’re not holed up over a laptop all day. Apply for our open copywriter position here: https://t.co/Yzc6HQYUFJ …
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31 Interesting Ad People To Follow On Twitter
Listicles are ridiculous. Lists, on the other hand, are often helpful and handy. Grocery lists, for example, keep one on task. Twitter lists can also be put to good use. Here's a new list I made that's comprised of 31 agency leaders who regularly drop knowledge on Twitter. Updated list of 31 interesting advertising people to follow on Twitter. https://t.co/SsLGh2ts5R— AdPulp (@adpulp) March 19, 2017 …
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Muscle Up The Strength To Save A Bro
Last year, when "Bros" needed saving, Organic Valley and its agency Humanaut was up to the task. https://youtu.be/ewBG_jmMI40 It's a great campaign. Still, not every Bro knows about the dangers of pounding protein shakes with synthetic ingredients and scary chemicals. If you know of a Bro in need of better protein, please go to SaveTheBros.com and help save a Bro (anonymously). Here's an example of one …
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VML Dreams Up Juicy Promo For Wendy’s Bacon Portabella Melt
Wendy's believes you've earned it. Earned what? Their new Bacon Portabella Melt. With the help of VML and voiceover artist Jon Bailey, the QSR came up with a neat way to engage customers around this new product offering. I haven't heard the phrase "consumer generated content" in some time, or "co-creation" for that matter, but here we are with a progressive promotion enabled by technology and obsessive use of …
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Ride The Big Benzos To Rainmaking Glory, Says @MBUSA
When you have a big pitch ahead, how you arrive at the meeting determines, in part, your ability to perform at peak condition. Are you harried from a long flight? Was your night in the Holiday Inn Express less than billed? Does your rental car smell of tobacco or worse? Here's a better idea, buy or lease a Mercedes-Benz GL63 AMG and arrive with the cool confidence you need to land a big fish: The …
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