CPG Brand Advertising In A Split-Screen World


It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: “We can raise the overall ecosystem and ROI of […]

Scheduling Your Tweets? Congratulations, You’re A Broadcaster


Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of […]

How To Become A Social Media Automaton In Three Simple Steps


How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]

McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films


The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can’t pitch it in 30 seconds or less, you’re going nowhere fast, like Friday afternoon traffic […]

Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

Quantrill's Raid on Lawrence

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let’s look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, […]

Brands Test New In-Stream Lead Generation Tool on Twitter


If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the […]

Micro Spots Are Growing On Vine

Twitter _ Lowes_ Keep squirrels away from your ...-1

What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]