Fast-fingered fans of the New York Giants will be able to heard above the noise, thanks to a new Twitter-based campaign from the team and social media agency Mass Relevance. According to Media Daily News, the franchise will begin integrating fan tweets on its “jumbotron”-style video boards, as well as other digital displays throughout the [...]

Wunderman Brazil created a line of “Tweeting Fridges” for their bottled water client, Bonafont, in order to remind Brazilians to drink more water. The specially-equipped fridges were then distributed to celebrities in Brazil, along with two liters of water a day. Each time the celeb opens the fridge for a drink, it sends out a [...]

Twitter was alive last night, as the American public processed the news of Osama Bin Laden’s death on the group stream of consciousness utility of choice. I have to say, I was put off by many of the cheerleaders for Team USA (not shown above), and consequently thankful for Derek Powazek and others who helped [...]

As you can see from the exchange below, two professional writers acknowledge that the collective “we” may be spending too much time talking to ourselves in today’s echo chamber of choice. I mention Twitter as the place where the self-proclaiming gather, but it might also be said of Facebook, one’s blog, and so on. And [...]

Martha Stewart is a lightweight on Twitter. Yes, she has over two million followers, but she only spends five minutes a day on the site and doesn’t bother to @reply. Last night on CNN, Stewart said, “Generally, what I do is I put out what I want to say, what I would like people to [...]