McDonald’s Canada Is Soliciting Very Short Pitches for Very Short Films

grandPrize

The art of the pitch in Hollywood is something few writers ever master, but the writers who do are able to earn serious cash for their ideas. In other words, you can write a brilliant screenplay but if you can’t pitch it in 30 seconds or less, you’re going nowhere fast, like Friday afternoon traffic […]

Innovative Use of the Platform: Quantrill’s Raid Reenacted On Twitter

Quantrill's Raid on Lawrence

If we let them, social media channels can turn into a mushy wasteland of unwanted advice and inane updates. But rotting apples do not define the orchard. Let’s look at the fruit on the trees. On the night of August 20, 1863, proslavery guerrillas from Missouri set off to attack the antislavery stronghold of Lawrence, […]

Brands Test New In-Stream Lead Generation Tool on Twitter

Tweet_Lead

If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer simply click the […]

Micro Spots Are Growing On Vine

Twitter _ Lowes_ Keep squirrels away from your ...-1

What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist […]

Click Cups, Become Friends On Facebook

Budweiser_ The Buddy Cup - YouTube

In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for […]

Twitter’s Real-Time Data Is Money

0062@32921

Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans […]

@AP Is Tweetcasting Brand Messages For Money

News organizations, like everyone else, have something to sell and they’re increasingly finding fresh ways to sell it. Take the Associated Press. This 19th century “wire service” is now using its official Twitter account as an advertising platform. According to Reuters, Samsung Electronics is the first sponsor on the @AP account for breaking news, and […]

Promoted Tweets To Increasingly Find Their Targets

Google Image Result for http___fasthorseinc.com_wp-content_uploads_2010_09_promoted_tweet_arrow.png

Brands have been promoting their Tweets for awhile now, but thanks to a new offering from Twitter, brands are now able to more accurately target these Tweets to readers receptive to such messaging. As part of its new targeting feature, Twitter will now allow advertisers to send paid ads, in the form of Tweets, to […]

Frontrunners Stumble, Meanwhile Twitter Picks Up The Mobile Advertising Pace

P.F. Chang_s (PFChangs) on Twitter

Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San […]

Friday’s Keynote at Webvisions: “Whither Twitter?” by @Pistachio

PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon’s Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, “Twitter is like an […]