John A. Byrne, Editor-in-Chief of BusinessWeek.com is now active on Twitter. Byrne describes the decision as “yet another effort to more fully engage readers and deliver on our goal to become the business and financial website with the deepest and most meaningful reader engagement in the world.”
I’ve been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media. Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to […]
Question: How do you know when the MSM gets social media? Answer: When they stop one-way broadcasting and start multi-way conversations.
Rex Hammock is Founder/CEO of the content marketing and media firm, Hammock Inc.
Amazon MP3 is paying attention to one of the basic facts of life—people love a deal. And they are using Twitter to convey their deals. I, for one, am in. Not only did I just pick up Death Cab’s record, I also scored Mofro’s new title track from their fourth album, “Orange Blossom,” for free. […]
BusinessWeek is taking notice of the growing legions of corporate Tweeters. A growing number of companies are keeping track of what’s said about their brands on Twitter. Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer […]
First there was a Tweet. And thanks to it, we now have a Cherp, an agency that proposes to manage social media campaigns on Twitter. Chris Brogan, for one, “is all for nifty social media projects,” but this one has him wondering. The first person to comment on his post also wonders why you’d ever […]
Canadian photographer, Kris Krug, is in China for the Olys and Dutch beer. Uhm… God bless Holland. Heineken House rawks. More croquettes, frites, beers and blondes than I know what to do with. 😉 This video is the work of Robert Scales, another Vancouverite in China. I’m thinking Krug and Scales might know each other.