Yammer Wants to Know “What Are You Working On?”

Yammer, a new microblogging service for corporate networks, and a startup that Techcrunch calls “Twitter with a business plan,” has caught the attention of New York Times business writer, Claire Cain Miller. The goal, said its chief executive, David Sacks, is to make offices more productive. People on Yammer update colleagues on company events or […]

Today In Twitterverse: Austin, Texas Goes Big

The Austin American-Statesman is one newspaper that truly understands the power of Twitter. Share

Today In Twitterverse: McGrumpy For President

@Rands is a Los Gatos-based software engineer, manager and author. He’s also a Tweet master, right up there with @BadBanana. Share

Today In Twitterverse: “Technosocial Interaction Is About Transcending the Silos of Mental Isolation”

Inverge 08 From Telephone To Tweetup View SlideShare presentation or Upload your own. (tags: compression space) Amber Case is looking at the web through lens of an anthropologist. I like what she sees. If I was running a think tank masquerading as an ad agency, I’d be sure to hire her to do some thinking […]

Today in Twitterverse: Media Elites Catch The Wave

John A. Byrne, Editor-in-Chief of BusinessWeek.com is now active on Twitter. Byrne describes the decision as “yet another effort to more fully engage readers and deliver on our goal to become the business and financial website with the deepest and most meaningful reader engagement in the world.” Share

Today in Twitterverse: Driving To Retail

I’ve been thinking that Twitter is potentially a great drive-to-retail tool for brands that have an audience in social media. Bailey’s Taproom in downtown Portland has that kind of audience and they are executing a drive-to-purchase strategy perfectly. Bailey’s features “20 Rotating Taps of Craft Ales and Lagers,” so it’s a natural for them to […]

Today in Twitterverse: Edited By A Human Being

Question: How do you know when the MSM gets social media? Answer: When they stop one-way broadcasting and start multi-way conversations. Share

Today in Twitterverse: Yet Another Facebook Story

Rex Hammock is Founder/CEO of the content marketing and media firm, Hammock Inc. Share

Today in Twitterverse: Motivating Transactional Behavior

Amazon MP3 is paying attention to one of the basic facts of life—people love a deal. And they are using Twitter to convey their deals. I, for one, am in. Not only did I just pick up Death Cab’s record, I also scored Mofro’s new title track from their fourth album, “Orange Blossom,” for free. […]

Branded Tweets on the Rise

BusinessWeek is taking notice of the growing legions of corporate Tweeters. A growing number of companies are keeping track of what’s said about their brands on Twitter. Comcast, Dell, General Motors, H&R Block, Kodak, and Whole Foods Market are among a handful of companies haunting Twitter to do everything from burnish brands to provide customer […]