Did you happen to mention to @tridentlayers how you feel about the brand's new gum? No? Where you been? The brand-aware on Twitter did, and some of their whimsical bursts are now being placed by the brand in front of a much larger audience care of a full page ad in today's USA TODAY. According to Mashable, the Trident team used Twitter Search to find authentic (not sponsored) micro-messages. Why does this ad matter? …
Get Off of My Cloud, Klout
It's Thanksgiving morning and I'm grateful for so many things. But not this, I'm not grateful to be "losing influence" on Twitter. Check out this email I found waiting for me this morning from Klout, a firm that purports to weigh one's influence on the social Web. Dear davidburn, Did you know you are losing influence with some of your friends on Twitter? After analyzing your network we believe you should make an …
Gary V. and LinkedIn Work Together To “Crush It”
Wine merchant, author and social media impresario, Gary Vaynerchuk, is teaming with LinkedIn to promote his new book, Crush It and LinkedIn's recent move to get on board with Twitter. Here's my Tweet (that will hopefully score me a free book, unless 200 people beat me to the punch): …
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What You Like Is More Than A Preference, It’s An Income Opportunity
Likes.com, a new word-of-mouth advertising model that aims to connect bloggers and influencers with advertisers on Twitter, got some advance press from The New York Times. The company encourages bloggers and Twitter users to specify their tastes in restaurants, movies, books and other products, and then to publish those recommendations to their blogs and social network pages. Advertisers can then see who has favored …
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Today In Twitterverse: Love Is For Lovers, Saints And Puppies
Kathy Sierra is a very sensible lady. …
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The Carnage From Digital Predators Is Foul Indeed
George Parker is done with Facebook and Twitter, two places where digital scam artists got the best of him. ...in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. Obviously someone has hacked my account. Just as someone phished my Facebook account FIVE times a few weeks ago. That's whey I am no …
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Today In Twitterverse: Jungian Jack Dorsey
Twitter Co-founder Jack Dorsey took the stage at Robin Museum of Art in New York on Monday as a participant in "The Red Book Dialogues," an exhibit on Carl Jung's newly published Red Book. Afterward, he also practiced a little Jungian-style free association with WSJ's Marisa Taylor. …
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Today In Twitterverse: Lists
You either like runny eggs or you can't tolerate that kind of mess on your plate. Twitter's no different. The place can get messy in a hurry and a messy home is no place for an infovore to dwell. That's why Twitter has been testing its new lists feature among a select group of Tweeps. To give Tweeps the power to clean, to make order, to feel good about where things are. Yesterday, the new lists feature was made …