Twitter To Launch Mobile App Advertising Product

According to story from Bloomberg, citing people close to the project, Twitter is about to launch a new mobile advertising product aimed directly at mobile app developers. The format is being called an App-Install Ad. Mobile App developers are increasingly struggling to gain exposure for their products as the mobile app stores continue to grow […]

For Modern Brands, Social Media Marketing Is A Shared Responsibility

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Hats off to David Zaleski at iMedia Connection for capturing a serious topic in a humorous way. Zaleski says at the end of his video lashing that there’s no need for social media managers. I wouldn’t go that far, but statistics do point to a downward trend. According to newly released stats from career site […]

#AskJPM Backfires, House of Morgan Cancels Tweet Chat

JPMorgan-Chase

JPMorgan Chase & Co intended to use Twitter today for thought leadership purposes. Using the hashtag #AskJPM, interested parties were invited to send questions in advance of the session set for Thursday at 1 p.m. in New York. $JPM VC Jimmy Lee is taking over @JPMorgan on 11/14 at 1pm ET. Tweet Qs using #AskJPM […]

Over Sharing On Tweetbook Is Not Appetizing

Gonzo food cart Portland

People like to take photos of their food while dining out and upload the images to Instagram, Facebook, Flickr or Twitpic. Depending on your point of view, this is either a pointless bad habit, or a legitimate means of word of mouth and influencer or peer marketing. It is easy to make fun of the […]

Brand Babble Is Social Media Pollution

poop spigot

We need to develop a pH test for brand content in social streams. Short of this chemistry set solution, we can listen to Mike Proulx, senior vice president and director of social media at Hill Holliday. Here are some nuggets from his Ad Age spotlight on the preponderance of brand babble in social channels. Today […]

CPG Brand Advertising In A Split-Screen World

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It is Advertising Week in New York City. Of course AdPulp’s editor, publisher and contributing writers are nowhere near New York City, so let’s look to Bloomberg’s coverage for a moment. ‬Here is B. Bonin Bough of Mondelēz speaking to the impressed press about real-time marketing: “We can raise the overall ecosystem and ROI of […]

Scheduling Your Tweets? Congratulations, You’re A Broadcaster

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Thanks to the crazy number of hours I spend in front of a computer screen, I see a ton of questionable content. The content is suspect because it is overly promotional. I expect brands to fall into this trap. Brands have more than a century of bad advertising to convince themselves of the rightness of […]

How To Become A Social Media Automaton In Three Simple Steps

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How much good advice is simply too much good advice? 9 great ways to use images to increase #Facebook engagement! http://t.co/wLnKRGAwvA — Louise Myers (@Louise_Myers) September 11, 2013 On its own, one post is benign. Taken as a stack though, Tweets dipped in advice begin to degrade the experience of Twitter. Here, allow me to […]