If you could act on a promotional offer midstream while surfing Twitter, would you? According to Online Media Daily, Twitter is testing a new lead generation tool. Advertisers can offer Twitter users deals and discounts in the ad unit or via an in-stream landing page. Those who wish to claim the offer, simply click the [...]
What has Twitter unleashed with its new video platform, Vine? For one, instructional video now comes in six-second bites, care of Lowe’s, BBDO New York and director/photgrapher Meagan Cignoli. Here’s another tutorial from Lowe’s, also in six second frames meant to be digested on Twitter. And here’s a non-branded Vine from Ms. Cignoli, an artist [...]
In an industry starving for innovation, some wild ideas will be thrown at the wall. Some of them will even stick, before sliding down and out of view. Quick, look at this idea — a smart beer cup connected to your Facebook account — for it too may slide from view. Chris Matyszczyk writing for [...]
Twitter is finding its rhythm, a.k.a. business model. Teressa Iezzi reports that the Tweet factory just inked a multiyear agreement worth hundreds of millions of dollars with Publicis-owned media giant Starcom MediaVest Group. What does Starcom want with Twitter? Sweet data, baby! So my TV remote is broken- which pretty much cancels my evening plans [...]
News organizations, like everyone else, have something to sell and they’re increasingly finding fresh ways to sell it. Take the Associated Press. This 19th century “wire service” is now using its official Twitter account as an advertising platform. According to Reuters, Samsung Electronics is the first sponsor on the @AP account for breaking news, and [...]
Brands have been promoting their Tweets for awhile now, but thanks to a new offering from Twitter, brands are now able to more accurately target these Tweets to readers receptive to such messaging. As part of its new targeting feature, Twitter will now allow advertisers to send paid ads, in the form of Tweets, to [...]
Facebook’s lack of a game plan in mobile is hurting their stock price. Google too stuggles to get an advertising foothold in the explosive mobile space. But there is one company with mobile users who don’t mind clicking on ads. Twitter has only been offering mobile ads in earnest since April, but already the San [...]
PORTLAND–Twitter launched over five years ago, which is eons in Internet time. Yet, Laura Fitton, Inbound Marketing Evangelist at HubSpot and this afternoon’s Keynote speaker at Webvisions is here to say that the disruptive force that is Twitter has only just begun. Quoting Joel Lunenfeld, who works for Twitter, Fitton says, “Twitter is like an [...]
Allen Adamson, Managing Director of Landor’s New York office, has some thoughts to share on what brands need to succeed in 2012 and beyond. Companies that once thought in terms of “built to last” must now think in terms of “built to change.” Creative thinking and an entrepreneurial spirit are the price of entry, and [...]
Twitter isn’t going to let Facebook be the only social media platform that changes its user interface–thereby thrilling and confounding millions–every few months. According to Mashable and my own experience, Twitter has introduced a whole new look for Twitter.com and TweetDeck, as well as its mobile apps, that it hopes will simplify the user experience. [...]
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