We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and […]
A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]
According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com.
I grew up watching Grizzly Adams on TV. I was also influenced by Robert Redford’s film, Jeremiah Johnson and the music of John Denver. Unapologetically, I’m a child of the 70s. I explain this here, so you will understand why I think Dr Pepper TEN’s campaign from Deutsch LA is noteworthy. Post by AdPulp. […]
Is Derrick Rose the new MJ? Is adidas the new Nike? Sacrilege. But there’s no denying the comparison, or that D Rose badly wants to bring a championship to Chicago. 180LA taps into this roundball drama in the following spot, although it is hard to imagine the NBA superstar without his diamond-encrusted entourage. Suspend disbelief! […]
Unlike your mobster father, Ally Bank will not hide things from you. Hidden fees? Fuhgetaboutit. Post by AdPulp. Agency: Grey/NY Okay, let’s switch the channel for a second. It’s time to bake the world the better place with Toll House from Nestle. Post by AdPulp. On AdPulp’s Facebook page, Paul MacFarlane says in response to […]
How do you drive shoppers to the meat aisle? If you’re Tesco, you hire Wieden + Kennedy/London and agree with them when they bring you red meat food porn with a Big Band soundtrack. Because, it’s fantastic! Post by AdPulp. Advertising that makes you want to shop, and want to buy is all too rare. […]
Chevrolet Silverado is sweet country music to pickup truck drivers’ ears. Today, the music is all the sweeter with Nashville singer-songrwiter Will Hoge on the job. Hoge’s song, “Strong” was picked up by the brand and now it’s the centerpiece of their new ad campaign. The 60-second version of the above ad ran frequently this […]