ESPN Puts College Football Fans In Focus

College Football Playoff_ WHO’S IN? | _Different Ways In_ - YouTube

After years of debate and controversy, the 2014-15 college football season marks the first to culminate with a true College Football Playoff. To celebrate the occasion, ESPN debuts a series of spots showcasing a diverse array of fans representing all 128 Football Bowl Subdivision schools. The campaign was developed in collaboration with Wieden + Kennedy/New […]

No Other Night Is Monday Night

RG3

Football season is upon us. Almost… Green Bay comes to Seattle next Thursday to open the NFL season. It is safe to say anticipation is rising across the American football loving land. The 45th season of Monday Night Football kicks off on ESPN with a doubleheader on Monday, September 8 – New York Giants at […]

Today on TV: Mama Sherman and the Legion of Super Fans

Mama Sherman and the Legion of Super Fans in “COPTER CAPER!” - YouTube-1

The freakiness of fandom is on display in this new “Copter Caper” from Y&R/New York and Campbell’s Chunky soups. Post by AdPulp.   As a Seahawks fan, I love that the team and Richard Sherman is getting this kind of prime time commercial coverage. As a fan of soups, the chunky cheese, beer and bacon […]

Long John Silver’s Claims High Ground In “America’s Fish Fry” Battle

America's fish fry

Long John Silver’s, with the aid of Louisville-based Creative Alliance, have pulled off one of the cleverest, or dumbest, bait-and-switch moves ever. Check this out, the spot whets the viewer’s appetite with a real fish fry at a real restaurant in Detroit, before cutting to Long John Silver’s version of this great American meal. Personally, […]

Today on TV: Tide Cleans Up America’s “Dirty Little Habit”

Dirty Little Habit -- Tide Washing Machine Cleaner 30 second - YouTube

Q. Who do American consumers trust to get to the root of their dirt problems? A. Tide. Americans trust Tide because Tide understands that lean clothes don’t just happen. You need to coax them to their ideal state of clean. In “Dirty Little Habit,” a new commercial from from Saatchi & Saatchi/New York and Community […]

Today on TV: Foreigner Gets Played By Hot Pockets

cold as ice

Hot Pockets is making fun of Foreigner. Man, that’s cold as ice. “With the protein of real hickory ham and 100% real cheese, it’s food that fires you up.” Sure it is. Rock on, Hot Pockets. Share

Jack Link’s Jerky Returns To The Wild With New Campaign from Carmichael Lynch

Jack Link_s Status Meeting - YouTube

Fans of Jack Link’s meaty treats are not done “Messin’ with Sasquatch.” For this, we can be thankful. However, there are new beasts to contend with. This eagle, for instance: “Hangry Moments,” developed by Carmichael Lynch, will run alongside the existing “Messin’ with Sasquatch” campaign, also developed by Carmichael Lynch. “We’re really proud of the […]

Television Advertising Continues To Reign Supreme

ad-spending_2016 projection

We are now 20 years deep in to the commercial aspects of the digital media revolution. Interestingly, one of the salient features of this time of great change is how enduring television remains. Richard Huntington, the Director of Strategy at Saatchi & Saatchi in London, believes TV advertising continues to be much more powerful and […]

Scarlett Johansson and Matthew McConaughey Are Pretty And They Smell Good

dolce-and-gabbana-scarlett-johansson-the-one-ad-campaign

A 2011 survey conducted by BlogHer and co-sponsored by global communications firm Ketchum found that bloggers’ endorsements wield more influencing power than celebrities. I suppose this could be true in certain instances, but let’s look at the following instance, a dramatic long-form ad from Italian fashion house Dolce & Gabbana. Why hire Martin Scorsese to […]

General Mills Put Crunch In Its Cereal And A Kilt-Clad Man In Its Ads

▶ Hungry Tortoise VS Oatmeal Crisp - YouTube

According to Cossette/Toronto, you don’t need to be a Scotsman to experience the delicious, long lasting crunch of Oatmeal Crisp. Nevertheless, Oatsy McTavish is keen on the brand. As he likes to say, “Oatmeal Crisp wins. It’s the ultimate crunch.” There’s more for your mouth at CompetitionCrunch.com. Share