Eat Like A Shark. #JAWSomeJerky


Discovery Channel’s annual programming event, Shark Week, begins Sunday July 5th. Oberto All Natural Beef Jerky is ready. To prepare for the big fish, Oberto’s CEO Tom Hernquist and marketing director Mike Ginal flew from their headquarters in Kent, Washington to South Africa, where they had the chance to live test a new product idea […]

Tillamook and 72andsunny Do Dairy Right


Cheese is good. Tillamook’s cheese is better. Oregonians know the score. Now, thanks to increased spending from the client and a new ad agency with hot new creative, more people from coast to coast can come to this conclusion on their own. John Russell, senior director of marketing at Tillamook, told Adweek, “We have an […]

Dipped In KFC’s Secret Batter, Darrell Hammond Is Finger Lickin’ Good


Darrell Hammond is back, America. And he is extending a large bucket of fried chicken your way, in hopes that you will buy it. Is this more proof that Wieden+Kennedy/Portland will not be out-weirded? How else to explain the discordant song with childish lyrics at the center of this new campaign for KFC, an iconic […]

Critics Drive Clunkers. Those Who #DareGreatly Prefer Cadillac.


Theodore Roosevelt was a Harvard man, a voracious reader and a loquacious speaker. In 1910, Roosevelt travelled to Paris to speak on “citizenship in a republic” at The Sorbonne. Now, this 105-year old speech has resurfaced in a Cadillac commercial. Looks like someone at Cadillac’s new agency, Publicis Worldwide, majored in American history. But the […]

He Wants An Alpaca Farm, But You’re Not Losing Any Sleep


Have you ever been tasked with selling mattresses? It’s the stuff of newspaper circulars and badvertising on late night TV. Which makes me like this Serta brand campaign from Doner even more. An agency with retail chops can butter its bread with work like this. It’s humorous, offbeat and memorable. The challenge here is to […]

Wieden + Kennedy Rolls Out the Stars & Stripes. Again.


Conventional wisdom says agencies are not supposed to have a style, or a consistent “look and feel” across its body of work for a variety of clients. Wieden + Kennedy isn’t big on conventional wisdom. Thus it’s no surprise that the agency’s new Turbo Tax Super Bowl spot shares a lot in common with a […]

Universal Truths at the Heart of Iconic Technology Brand


Here’s some copy we can all pay attention to: “Ideas are scary. They come into this world ugly and messy. Ideas are frightening because they threaten what is known. They are the natural born enemy of the way things are.” Damn. That is impressive. Let’s see it in action… The personification of a scary idea, […]

Be “Never Uncomfortable” In A New Pair of Sanüks

Wearing Sanük Shoes Is A Creature Comfort, Says Ignited

Choosing the right footwear can bring one comfort and a certain confidence, based on style and fit. For example, the wearers of Sanük brand shoes choose not to sweat the small stuff, thanks in large part to the utter comfort their shoes provide. Agency: Ignited in Los Angeles. Share