People Need Money And Socks, Movie Stars Included

Direct marketing can be tough to take in one’s mailbox and/or inbox. Depending on the product and production, the “creative” can be excruciating to watch on TV. You are not day dreaming. Ashley Judd is, in fact, starring in an infomercial for socks with little grippy things on the bottom. This is the same Ashely […]

Pop Open A Canada Dry Ginger Ale And Just Chill

McGaryy Bowen is on the job for Canada Dry Ginger Ale, a great pop and the perfect mixer. With this “street truth” in mind, the agency is introducing a new brand thematic: Work Hard. Play Hard. Relax Harder. No more Ginger Farm. No more root of relaxation. Put your feet up, it’s time to chill. […]

The Real Mad Men of Advertising Adds Real-World Context To The Drama

The history and arc of the advertising industry isn’t widely known. Even the many advertising students I’ve taught didn’t seem to have much interest in the past. And while the AMC drama “Mad Men” was loosely aligned with some real events in the industry, it was of course heavier on drama than history. So to […]

DiGiorno Pizza Is Straight Out of The Oven

When it’s the weekend and your piping hot need for fresh-baked pizza (to accompany a slate of NFL games) kicks in, rise to the occasion with DiGiorno. The new anthem and subsequent ads feature Von Miller, DJ Redfoo, Devvon Terrell, Diamond White, Madilyn Bailey, Marcus Perez, and O-Fresh. That’s how you put some star power […]

Crown Royal: A Spirit That’s Real

“Live generously and life will treat you royally.” That’s some moving copy with a solid idea behind it. Let’s watch the idea play out in the following Crown Royal Canadian Whisky commercials from Anomaly New York. I love the pace of this campaign. It fits the spirit, as does the “street casting” technique and choice […]

I Can’t Talk Right Now, I’m Not Driving

By now, you’ve heard just how important it is to connect all your devices to each other and to your car and home in an interlocking web of digital advertising vulnerability. This is where Connected Car by Harman can help. What would be a boring TV campaign is made less so by the acting of […]

Revenge of the Nerd’s Parents

Do you watch commercials and ask yourself where did this come from? Of course, you do. You work in advertising. The above spot from TD Ameritrade and their ad agency Havas Worldwide/NY is one of those spots where you’re left to wonder where the brand is in this family mini-drama. Therapists could really improve the […]