Twitter To Launch Mobile App Advertising Product

According to story from Bloomberg, citing people close to the project, Twitter is about to launch a new mobile advertising product aimed directly at mobile app developers. The format is being called an App-Install Ad. Mobile App developers are increasingly struggling to gain exposure for their products as the mobile app stores continue to grow […]

Tryvertising: The New Way To Go On Holiday

It’s the car-buying equivalent of being handed a cute puppy, knowing you can give it back if you don’t want it: Renault is hoping that once consumers spend a weekend with its new MĂ©gane Hatch, they’ll want to keep it. [via Springwise]