Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

Seven Mobile Apps Every Advertising Agency Should Pitch To Their Clients

With smartphones and the Internet, technology has taken off, and people now use it to run their daily lives. Of course, more importantly, people in business have harnessed smartphone apps to run day-to-day operations and get ahead against the competition. With this in mind, here are seven mobile apps every advertising agency should pitch to […]

Have You Stoked Your Frictionless Data Feeds Today?

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Just when we wrap our collective heads around the concept of real-time marketing, along comes on-demand marketing to steal some of real-time’s thunder. According to Peter Dahlström and David Edelman of McKinsey, “the coming era of ‘on-demand’ marketing” will revolve around four key areas: Now: Consumers will want to interact anywhere at any time. Can […]

Chick-fil-A Shows That Radical Transparency In Marketing Sometimes Isn’t Pretty

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The news this week that Chick-fil-A’s President spoke out against gay marriage has once again ignited passions among both its supporters and its detractors. All you have to do is a quick Google news, Facebook or Twitter search for “Chick-fil-A” and you’ll see plenty of stories and opinions surrounding the controversy. Marketing people aren’t immune […]

Too Many Opinions? Let Me Tell You What I Think About That.

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Separating fact from opinion ain’t what it used to be. There was a time when the more you read, the more engaged you were with your world. Your city. Your neighborhood. Not some imaginary world you wished could be, but the world as it actually existed outside your door. Back in these ancient times (otherwise […]

Want To Sound Smart In Meetings This Week? Study This List

JWT Intelligence has listed 100 things to watch in 2011. Things like Beer Sommeliers, F-Commerce, 3D Printing, Entrepreneurial Journalism, Tap-to-Pay, Green Luxury Cars, Biomimicry and Virtual Mirrors. JWT: 100 Things to Watch in 2011 There’s a lot for a marketer to consider here. But not everyone is enamored with the list. Chatsworth Snuffington II on […]

How To Speak To A Frightened Consumer: Tell The Truth

Many agencies send holiday cards this time of year. Others, like Upshot in Chicago, issue year-end reports as a way to freely share their market intelligence and interest prospects in their thinking and available services. One of the trends Upshot identifies is Future Fear. As Americans begin to temper their eternal optimism about the future, […]

Chillaxin’ With Some…Soda?

In the 90s people wanted a Jolt from their soda. The LA Times reports on how times change: Southern California has become the bestselling market for Mary Jane’s Relaxing Soda, a sugary drink laced with kava, a South Pacific root purported to have sedative properties. Matt Moody, a Denver nutritional supplement developer who created the […]

Peacocking, Unservice, Simpletising, Next Besting, et al

In addition to this Top 20 countdown video, Trend Hunter is offering a massive 300+ page report containing information on more than 2,000 Micro-Trends that all marketers need to know. The 2010 Trend Report, plus 12 months of access to Trend Hunter Pro is going for $1499, and when you click this very special hyperlink, […]