B.C. Stars Star In Ad for B.C.

British Columbia is an awesome place, unlike any other. It’s the kind of place that really doesn’t need advertising. But it’s getting some anyway. [via Adweek] Share

Weclome To Fresno, The Pathway To Other Cool Places

According to USA TODAY, the city of Fresno, Calif. is investing in its image. For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip. The city is fighting back, starting with […]

Foreign Vacations Are One Thing. Cultural Immersion Is Another.

AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to […]

Log Off And Head For The Keys

Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, “Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with ‘real’ experiences.” Share

Mock Tourism Group Sees Bright Side of the Meltdown

Canadian Tourism Federation is a spoof from Adbusters. [via Osocio] Share

This Flight Tracker Is Social

Branded utility is starting to soar and it’s a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero […]

Duality Is Alive And Well In Victoria

One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do. According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity. The spot […]

Spotlight On NW Creative: A Welcome From the Mayor’s Office

Travel Portland has an easy “product” to package and sell to potential visitors, for Portland in pictures pretty much tells the “come and visit” story. [via author Donald Miller] Share

Free Idea for Tracy Marks

Here at AdPulp, we sometimes like to take up what we perceive to be a worthy, or otherwise interesting, corporate and/or civic cause. For instance, The Oregonian is reporting that Portland’s downtown Hilton will be closing for four weeks this winter due to a frightening lack of bookings. This is a property that the newspaper […]

Spotlight on NW Creative: Visit Idaho

Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council. “Adventures in Living,” features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the […]