"If we are always arriving and departing, it is also true that we are eternally anchored. One's destination is never a place but rather a new way of looking at things." -Henry Miller Do people really need to be encouraged to visit the Golden State? I suppose there could be people somewhere in American who do not know what California has to offer. I pity the fools. To showcase some of the incredible people and …
Anna Kendrick Expects Better
When Anna Kendrick travels, she expects better. Because she is a Hollywood star, I believe she receives better without too much effort. For the rest of us, we need help and Hilton wants to provide it. Hilton’s new promise to consumers to “Expect Better” includes a Price Match Guarantee for guests who book at Hilton.com, through the Hilton Honors app or through other official Hilton …
Aruba Is One Happy Island
Way too many Americans are bummed out, right now. The federal government is the worst soap opera ever invented. Women are reliving their traumas in public and men are in hiding. If you are black or brown, you could be in danger from the police or your fellow citizens, for no good reason. We've left the Age of Aquarius behind and entered into Peak Fear. To make matters worse, we also arrived at The Point of …
Airbnb Responds To Supreme Court “Travel Ban” Ruling
Travel changes a person. The more one experiences away from home, the more one sees how all humanity shares one planet and one common destiny. Nevertheless, the Supreme Court ruled Tuesday that President Trump has the authority to ban travelers from certain majority-Muslim countries if he thinks it is necessary to protect the United States Airbnb Co-founders Brian Chesky, Joe Gebbia and Nathan Blecharczyk have …
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Head Out On That Highway In A Winnebago
Recreational Vehicles are H-O-T. In 2016, 430,000 recreational vehicles of all kinds were sold, an increase of 15% over the year before. What may surprise some is that half of RV buyers today are under the age of 45, according to the RV Industry Association. https://youtu.be/2-5f_KWpF7Q Related recreational industries are also booming. KOA RV campgrounds, reports that business is the best its ever been in the …
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“Stay Wild” In Jackson Hole
"What a life I lead in the summer What a life I lead in the spring What a life I lead when the wind, it breathes What a life I lead in the spring..." Colle McVoy in Minneapolis helped Jackson Hole Travel & Tourism Board express its seasonality. Many tourists visit the area during the summer and winter seasons, but what about spring? Thanks to the music bed from Fleet Foxes, the new spot beautifully captures …
The Colorado High Country—Where Winter Is Pure Joy
Where do advertising professionals find themselves this time of year? If they're the adventurous sort and/or part of the sporty set, the execs in question may now be soaking in a hot tub outside a rented Rocky Mountain chalet. Telluride, Vail, Steamboat, Crested Butte, Breckenridge...these are great Colorado mountain towns, wherein live a multitude of compelling stories to discover and tell. …
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Behind Every Southwest Seat Is A Person With A Story
When dealing with airlines, customers too often feel like numbers, not people. Southwest and their time trusted partner, Austin agency GSD&M, take that idea and turn it on its head in this commercial, where the customers are the stars of the show. https://youtu.be/ahaOB_HFEO0 The spot also makes an incredible point—we connect with people's stories, and by extension brand stories. It's not their name or …
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Make This Life Free And Beautiful With A Vacation to Jackson Hole
"We have lost our way. Machinery that gives abundance has left us in want." -Charlie Chaplin Minneapolis agency, Colle McVoy, tapped one of film history’s most famous speeches (from Charlie Chaplin’s 1940 film The Great Dictator) to help win the hearts and minds of the Jackson Hole Travel and Tourism Board. But will the commercial appeal to skiers and other travellers? Let's …
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Work-Related Stress Diverted At Booking.com
Booking.com offers an easy escape from the insanity of your job. https://youtu.be/XcCR6pMYYXM https://youtu.be/jlpIu6e-xWA I notice the Kindergarten teacher spot every time it airs on TV—because of how annoying it is to see a teacher with no control in her classroom. According to Agency Spy, this is Deutsch's first work for the travel brand. It seems to me that illustrating how stressful work can be …
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