One of the best things about making tourism adverts is the chance to let pretty pictures lead, something art directors are wont to do. According to The Inspiration Room, the ad above from Publicis Mojo positions Daylesford (in the state of Victoria) as a village perched on the edge of decadence and purity. The spot [...]
Travel Portland has an easy “product” to package and sell to potential visitors, for Portland in pictures pretty much tells the “come and visit” story. [via author Donald Miller]
Here at AdPulp, we sometimes like to take up what we perceive to be a worthy, or otherwise interesting, corporate and/or civic cause. For instance, The Oregonian is reporting that Portland’s downtown Hilton will be closing for four weeks this winter due to a frightening lack of bookings. This is a property that the newspaper [...]
Idaho Ad Agencies is reporting that Boise agency Drake Cooper and Spokane production team North by Northwest are producing an online reality series for the Idaho Travel Council. “Adventures in Living,” features a family of four from Seattle who agreed to be filmed in return for a free 10-day trip through Idaho. According to the [...]
W+K Portland is offering a behind the scenes look at the making of the above TV spot for Travel Oregon. I’m thinking the state’s tourism account is one of the more choice assignments at W+K. At least it would be for me.
Connelly Partners in Boston launches a new advertising campaign for the Massachusetts Office of Travel & Tourism today. The campaign repurposed video from last year’s campaign in the spirit of cost efficiency. Set to Brian Setzer’s music, the newly animated spots help define the energy of the state. Over 21 million domestic and international travelers [...]
Orlando agency, Push has crafted a new campaign for the Orlando/Orange County Convention & Visitors Bureau. And guess what…it features a baby. Isn’t that cute. Research commissioned by the Orlando CVB showed the need to create an overall positioning for Orlando that focuses on the personal connections and emotions resulting from the destination’s distinct offerings. [...]