Old Times Here Are Not Forgotten, But The Commercials Don’t Pass Muster

We’re coming up on the 150th anniversary of the Civil War — or, as they call it around these parts, the War of Northern Aggression or the War for Southern Independence. Battlefields, reenactments, and other historical landmarks will be big tourist attractions over the next few years. But as the Atlanta Journal-Constitution Radio & TV […]

What Happens In Palm Springs Doesn’t Piss Off Vegas

A new ad campaign to promote Palm Springs tourism takes a few shots at another desert oasis. The Desert Sun reports: Rolled out with the tagline, “Like no place else,” Palm Springs is setting itself up as a David vs. Goliath. The advertising series, Palm Springs vs. Las Vegas, juxtaposes all of the images of […]

Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They […]

Florida Is In The Gusher’s Path, But The Family Vacation Must Go On

According to The New York Times, the Florida tourism spot below is running in nearly every major media market from Dallas east to Boston, and financed almost entirely by BP (though there is no mention of it in the ad). The commercial drives people to more visitor-friendly content available from the Florida Live section of […]

Icelandic Sweaters? Yes. A Nation Covered In Ash? No.

The Sydney Morning Herald reports that Iceland’s government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April. Inspired by Iceland Video from Inspired By Iceland on Vimeo. Icelanders are being urged to use social networking website […]

It’s Not “Sportman’s Paradise” In A Hazmat Suit

CNN is airing a two-night special called Toxic America hosted by Dr. Sanjay Gupta on June 2-3. The special report reveals the results of a yearlong CNN investigation into environmental pollution and health, looking at one Louisiana town surrounded by chemical plants. Plus the enemy we can’t see: a look at how pollutants affect our […]

BP Greases The Palms Of Fla. Agencies And Media Firms

I’m not sure which ad agencies and/or media outlets will be the beneficiaries, but BP Is giving the state of Florida $25 million to entice people to the beach this summer. Staugustine.com has more: Glenn Hastings, executive director of the St. Johns County Tourist Development Council, said Monday that the money would be used by […]

B.C. Stars Star In Ad for B.C.

British Columbia is an awesome place, unlike any other. It’s the kind of place that really doesn’t need advertising. But it’s getting some anyway. [via Adweek] Share

Weclome To Fresno, The Pathway To Other Cool Places

According to USA TODAY, the city of Fresno, Calif. is investing in its image. For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip. The city is fighting back, starting with […]

Foreign Vacations Are One Thing. Cultural Immersion Is Another.

AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to […]