“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)

Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is […]

Attention: All Staff

Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head to head to compete for a $1 million custom travel package to Queensland, Australia. Entrants need to create an entertaining 60-second video that demonstrates why their business deserves to win, and why they think Queensland is the ultimate […]

From A Land Down Under

DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene […]

Enchanment By The Minute

M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN’s national broadcast of the 2010 New Mexico Bowl. “Epic in its diversity and beauty, New Mexico’s impact on visitors is often quite subtle,” said Michael Cerletti, Secretary of the New Mexico Tourism […]

Spotlight On NW Creative: Woody Goomsba

Leavenworth, WA is a tourist town known for its Bavarian-style buildings and folksy fun, according to Seattle Times. But thanks to a new promotional video from the chamber of commerce, the town may start to be known for other, more provocative attractions. “We quietly put it on YouTube on Friday,” said Nancy Smith, the chamber […]

Old Times Here Are Not Forgotten, But The Commercials Don’t Pass Muster

We’re coming up on the 150th anniversary of the Civil War — or, as they call it around these parts, the War of Northern Aggression or the War for Southern Independence. Battlefields, reenactments, and other historical landmarks will be big tourist attractions over the next few years. But as the Atlanta Journal-Constitution Radio & TV […]

What Happens In Palm Springs Doesn’t Piss Off Vegas

A new ad campaign to promote Palm Springs tourism takes a few shots at another desert oasis. The Desert Sun reports: Rolled out with the tagline, “Like no place else,” Palm Springs is setting itself up as a David vs. Goliath. The advertising series, Palm Springs vs. Las Vegas, juxtaposes all of the images of […]

Curated Word-of-Mouth Used To Inspire North of the Border Vacations

One of the things I love about digital is how well it supports experiential marketing. Digital can drive you to the brand experience, welcome you at the desired destination and archive the activities for follow up at a later time. The Canadian Tourism Commission is on the right page with their interactive mural installations. They […]

Florida Is In The Gusher’s Path, But The Family Vacation Must Go On

According to The New York Times, the Florida tourism spot below is running in nearly every major media market from Dallas east to Boston, and financed almost entirely by BP (though there is no mention of it in the ad). The commercial drives people to more visitor-friendly content available from the Florida Live section of […]

Icelandic Sweaters? Yes. A Nation Covered In Ash? No.

The Sydney Morning Herald reports that Iceland’s government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April. Inspired by Iceland Video from Inspired By Iceland on Vimeo. Icelanders are being urged to use social networking website […]