According to The New York Times, the Florida tourism spot below is running in nearly every major media market from Dallas east to Boston, and financed almost entirely by BP (though there is no mention of it in the ad). The commercial drives people to more visitor-friendly content available from the Florida Live section of [...]
Florida Is In The Gusher’s Path, But The Family Vacation Must Go On
June 16, 2010 By Leave a Comment
Icelandic Sweaters? Yes. A Nation Covered In Ash? No.
June 6, 2010 By Leave a Comment
The Sydney Morning Herald reports that Iceland’s government has asked its 320,000 citizens to log on to the internet and help repair the damage done to its tourism industry by the Eyjafjoell volcano eruption in April. Inspired by Iceland Video from Inspired By Iceland on Vimeo. Icelanders are being urged to use social networking website [...]
It’s Not “Sportman’s Paradise” In A Hazmat Suit
May 21, 2010 By Leave a Comment
CNN is airing a two-night special called Toxic America hosted by Dr. Sanjay Gupta on June 2-3. The special report reveals the results of a yearlong CNN investigation into environmental pollution and health, looking at one Louisiana town surrounded by chemical plants. Plus the enemy we can’t see: a look at how pollutants affect our [...]
BP Greases The Palms Of Fla. Agencies And Media Firms
May 18, 2010 By Leave a Comment
I’m not sure which ad agencies and/or media outlets will be the beneficiaries, but BP Is giving the state of Florida $25 million to entice people to the beach this summer. Staugustine.com has more: Glenn Hastings, executive director of the St. Johns County Tourist Development Council, said Monday that the money would be used by [...]
B.C. Stars Star In Ad for B.C.
January 21, 2010 By Leave a Comment
British Columbia is an awesome place, unlike any other. It’s the kind of place that really doesn’t need advertising. But it’s getting some anyway. [via Adweek]
Weclome To Fresno, The Pathway To Other Cool Places
December 27, 2009 By 2 Comments
According to USA TODAY, the city of Fresno, Calif. is investing in its image. For decades, Fresno has been a punch line, a city maligned on the national stage for everything from its smog and crime, to its hot weather and reputation as a bastion of the un-hip. The city is fighting back, starting with [...]
Foreign Vacations Are One Thing. Cultural Immersion Is Another.
November 14, 2009 By 2 Comments
AFAR is a new media company dedicated to “the experiential traveler.” I take note of it because experiential is a big deal in marketing services today, and it’s interesting to see how a media company runs with this particular ball. AFAR understands that simply seeing the sights is no longer enough. Experiential travelers want to [...]
Log Off And Head For The Keys
November 9, 2009 By Leave a Comment
Monroe County Tourist Development Council is running a new campaign from Tinsley Advertising in Miami. Tinsley Creative Director Dorn Martell says, “Everyone is preaching technology as an escape. What we want to do is position the Keys as an alternative with ‘real’ experiences.”
Mock Tourism Group Sees Bright Side of the Meltdown
October 23, 2009 By Leave a Comment
Canadian Tourism Federation is a spoof from Adbusters. [via Osocio]
This Flight Tracker Is Social
October 13, 2009 By Leave a Comment
Branded utility is starting to soar and it’s a good to see. According to Adweek, Lufthansa and its digital agency Profero have launched MySkyStatus, an application that sends altitude, location, departure and arrival updates automatically to your Facebook and Twitter pages. MySkyStatus works on any flight on any airline, which is a nice touch. Profero [...]
Connect