The Sea Is Calling. Answer It Royally.

Wild Postings_12.7.11_Page_1

I like these new posters from JWT/New York. Here’s the TV that goes with them. The idea seems a bit forced on TV, whereas in print there’s a desire to hear more. Share

BP Spills Lots Of Money On Slick Gulf Tourism Spots

Having lived in Atlanta for a good portion of my life, I’m accustomed to seeing tourism commercials advertising Southeastern US tourism destinations. But now that I’m 2500 miles away, it’s a little odd. It’d take me a good 10 hours of travel to get from Seattle down to, say, Panama City. Not that it doesn’t […]

How Would You Lure A Person To The U.S. For A Vacation?

Discover America Splash Page

New flash: the U.S. as a hip, multicultural place where the “land of awesome possibilities welcomes everyone.” Congress created Brand USA in 2010 to work with the travel industry on the first worldwide marketing campaign to promote the United States. DiscoverAmerica.com is one result. According to Ad Age, Brand USA hired JWT to help promote […]

Listening Is Step Number One On The Road To Superior Customer Service

Starwood Hotels & Resorts

Travelers need an outlet to vent when their hotel, rental car or airline experience goes astray. My Twitter feed, for one, is full of such complaints, which sadly are sorely out of context. I understand the need to vent, but why subject me (and others) to your anger at a particular service provider, when the […]

Spotlight On NW Creative: Travel Oregon In :15

Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]

A Countryside That’s Good Enough To Eat

Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that. Share

Should Cities Keep Their Tourism And Economic Development Accounts Local?

Over at the Richmond, VA portal of Examiner.com, there’s an interesting discussion over the city of Richmond’s decision to give its Department of Economic and Community Development account to Atlas Advertising in Denver. Here’s the gist of the argument: A visit to the Atlas Advertising website shows that they specialize in economic development and have […]

Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]

“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)

Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is […]

Attention: All Staff

Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head to head to compete for a $1 million custom travel package to Queensland, Australia. Entrants need to create an entertaining 60-second video that demonstrates why their business deserves to win, and why they think Queensland is the ultimate […]