Listening Is Step Number One On The Road To Superior Customer Service

Starwood Hotels & Resorts

Travelers need an outlet to vent when their hotel, rental car or airline experience goes astray. My Twitter feed, for one, is full of such complaints, which sadly are sorely out of context. I understand the need to vent, but why subject me (and others) to your anger at a particular service provider, when the […]

Spotlight On NW Creative: Travel Oregon In :15

Wieden + Kennedy has unleashed a series of new shorts for Travel Oregon, one of the agency’s passion plays. I like this campaign a lot. There’s a quiet pride here in Oregon. But W+K is helping to raise the volume a notch, which culturally is an against-the-grain move. Oregonians like to keep Oregon to themselves; […]

A Countryside That’s Good Enough To Eat

Tasca d’Almerita is a Sicilian wine brand. Given that Sicily is not Tuscany, the wine producer needs to convince prospects that a wine from this region of Italy is one worth seeking out. I believe this simple, but beautiful, spot achieves that. Share

Should Cities Keep Their Tourism And Economic Development Accounts Local?

Over at the Richmond, VA portal of Examiner.com, there’s an interesting discussion over the city of Richmond’s decision to give its Department of Economic and Community Development account to Atlas Advertising in Denver. Here’s the gist of the argument: A visit to the Atlas Advertising website shows that they specialize in economic development and have […]

Royals And Rogues Alike Flock To The Golden State

The Duke and Duchess of Cambridge arrived Friday in Southern California’s vacation playground. California Tourism’s ad agency, Mering Carson, anticipated the royals arrival, by airing the following spot on July 1 in the US, as well as in Canada, England, Australia and New Zealand. The commercial, “Royal Visit,” was produced by Beef Films. The Beef […]

“You’re Meeting With A Sea Creature Now” Is A Great Line (Even Though It Overpromises)

Are you planning a beach getaway? Hilton Head Island wants you to Escape the Usual. “Cross the Bridge. Escape the Usual.” is a spot on tagline for this island of planned and gated communities. I used to live and work on the mainland side of the bridge to Hilton Head. The fact that there is […]

Attention: All Staff

Tourism Queensland, with the help of SapientNitro, has devised a B2B travel campaign that pits businesses head to head to compete for a $1 million custom travel package to Queensland, Australia. Entrants need to create an entertaining 60-second video that demonstrates why their business deserves to win, and why they think Queensland is the ultimate […]

From A Land Down Under

DDB Sydney and Tourism Australia are encouraging travelers from around the world to visit the country. At the center of the campaign is a content marketing initiative that follows native and international musicians as they travel around Australia and play music together. The international musicians, including including English cellist, Desmond Neysmith and Taiwanese clarinettist Irene […]

Enchanment By The Minute

M&C Saatchi/Los Angeles recently completed a new brand campaign for the New Mexico Tourism Department. The :30 spot launched December 18, during ESPN’s national broadcast of the 2010 New Mexico Bowl. “Epic in its diversity and beauty, New Mexico’s impact on visitors is often quite subtle,” said Michael Cerletti, Secretary of the New Mexico Tourism […]

Spotlight On NW Creative: Woody Goomsba

Leavenworth, WA is a tourist town known for its Bavarian-style buildings and folksy fun, according to Seattle Times. But thanks to a new promotional video from the chamber of commerce, the town may start to be known for other, more provocative attractions. “We quietly put it on YouTube on Friday,” said Nancy Smith, the chamber […]