Good Exists! Go To Portland, Maine And Experience It


“Portland. Yes. Life’s Good Here.” That’s the new pitch from Portland, Maine. According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New […]

People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that […]

Should States Keep Their Tourism Accounts In-State? Nevada Doesn’t Think So

According to The Reno Gazette-Journal, the Nevada Commission On Tourism will not be awarding its account to an agency in their state. Of the four finalist agencies for its account, all are located outside of Nevada. Valerie Glenn, the CEO of the Reno-based Glenn Group, said it’s a shame no Nevada companies made the short […]

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great […]

The Sea Is Calling. Answer It Royally.

Wild Postings_12.7.11_Page_1

I like these new posters from JWT/New York. Here’s the TV that goes with them. The idea seems a bit forced on TV, whereas in print there’s a desire to hear more.

BP Spills Lots Of Money On Slick Gulf Tourism Spots

Having lived in Atlanta for a good portion of my life, I’m accustomed to seeing tourism commercials advertising Southeastern US tourism destinations. But now that I’m 2500 miles away, it’s a little odd. It’d take me a good 10 hours of travel to get from Seattle down to, say, Panama City. Not that it doesn’t […]

How Would You Lure A Person To The U.S. For A Vacation?

Discover America Splash Page

New flash: the U.S. as a hip, multicultural place where the “land of awesome possibilities welcomes everyone.” Congress created Brand USA in 2010 to work with the travel industry on the first worldwide marketing campaign to promote the United States. is one result. According to Ad Age, Brand USA hired JWT to help promote […]