Putting The Right Tech In Place To Meet Customers’ Sensory Needs


In certain circles, marketing automation is all the rage. People are genuinely excited by the idea that a machine can be programmed to anticipate a customer’s needs. Mostly this means a customer’s need for another email notification, but the idea behind marketing automation is much bigger than that. In the hospitality industry, for instance, it’s […]

Bee Gees and Sugar Hill Gang Remind You To Fly Southwest


Southwest Airlines and their agency GSD&M like to give people a good reason to fly. For instance, wedding season is upon us. Whether you would like to fly towards this mess on two heels (and Kristen Wiig impersonator), or away from her, is your business. It’s Southwest’s business to move you about the country at […]

Spotlight on NW Creative: Dare Digital for Destination B.C.


British Columbia is off the hook. Few places in the world can rival its beauty. But how does that all translate in a tourism spot? Can you get the grandeur on film? Director Sean Thonson gave it a go in this new spot for Destination British Columbia. Shot through Dare Digital in Vancouver, “The Wild Within” features […]

Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

Holiday Inn Journey to

Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Nebraska Tourism Puts All Its Chips In The Nice People Basket

Nebraska White Sandy Beach

Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state’s top ad agency). Strategically, […]

Wait, Travel Agencies Still Exist?

Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. […]

Make A Mag: Content’s Role In Driving Luxury Vacation Bookings


Which audiences respond best to content marketing? It’s a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load […]