Wherever Your Journey To Extraordinary Takes You, Holiday Inn Is There

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Holiday Inn’s new all-digital campaign, “Journey to Extraordinary,” seeks to tell captivating stories that bring the customer journey into focus. Before you say, “Oh great, another customer testimonial,” consider that customers prefer to hear from one another, and that the brand’s job in “building community” today is all about enabling these interactions. Okay, let’s meet […]

Columbia Sportswear Films Brand Advocates On Field Trip In Jordan

Columbia Sportswear (Columbia1938) | Twitter

Columbia Sportswear has been “trying stuff since 1938.” Now, with the help of CMD in Portland the recreational clothing maker is trying on the content producer’s role with the release of a new brand-sponsored documentary, I Am #OMNITEN. Each year Columbia selects ten more people to join its #omniten program. The #omniten are not full […]

Nebraska Tourism Puts All Its Chips In The Nice People Basket

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Last Saturday, I called Comcast and ordered up the Big 10 Network—something I do each September in order to see the Nebraska Cornhuskers take opponents apart on the gridiron. While thusly occupied, I saw something I disliked between plays—new Nebraska Tourism advertising from Bailey Lauerman (generally considered to be the state’s top ad agency). Strategically, […]

Wait, Travel Agencies Still Exist?

Once a staple of getting from here to there, the digital age has forced the travel agent to seek work elsewhere…or has it? Believe it or not, even now when most travel plans can be made independently and online travel agents and travel agencies do still exist! They just look a little bit different now. […]

Make A Mag: Content’s Role In Driving Luxury Vacation Bookings

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Which audiences respond best to content marketing? It’s a large question with different answers for each industry. Recently, I had the opportunity to explore the topic by looking closely at how luxury resort destinations use content to create interest and drive four- and five-digit bookings. It’s summertime and the living is easy. Time to load […]

Good Exists! Go To Portland, Maine And Experience It

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“Portland. Yes. Life’s Good Here.” That’s the new pitch from Portland, Maine. According to Bangor Daily News, the phrase is derived from an essay by the late-author John Preston, who settled in Portland in 1979 and in one seminal writing answered colleagues who had been asking if he planned to ultimately move back to New […]

People See The Poetry That Is Colorado, People Book A Vacation To Colorado

How do agencies prove their worth and secure more client dollars year in and year out? In an acronym, ROI. When you can prove return on investment, or even strongly suggest it, client checkbooks open. Tim Williams of The Ignition Group, a consultancy devoted to helping marketing firms create and capture more value, argues that […]

Should States Keep Their Tourism Accounts In-State? Nevada Doesn’t Think So

According to The Reno Gazette-Journal, the Nevada Commission On Tourism will not be awarding its account to an agency in their state. Of the four finalist agencies for its account, all are located outside of Nevada. Valerie Glenn, the CEO of the Reno-based Glenn Group, said it’s a shame no Nevada companies made the short […]

Land of 10,000 Things To Do

For the artists who make them and the brands who run them, a catchy tune is worth its weight in platinum. Take this new “More to Explore” radio campaign from Colle+McVoy, which features music performed by young stars of the Twin Cities music scene. The musicians who appear in these Explore Minnesota Tourism spots include […]

Seeking Return on Investment? Run Consistently Watchable TV

Michigan is a great state. One lots of people visit, and plan to visit, thanks to these frequent reminders from McCann/Detroit. According to The Detroit News, the Pure Michigan campaign helped attract a record number of out-of-state visitors last year. An estimated 2 million visitors generated by Pure Michigan last summer came from the Great […]