Magazine Ahead, Steer Away

If you read Ad Age regularly, you know that much of the magazine’s editorial output is created by reader-practitioners, a fact that can lead to uneven coverage. Here’s an example. In an article on the need to maintain senior-level generalists instead of mid-level specialists, Bob Rose, VP-director of account services and media operations at Seiter […]

Guys With Money Need Reporters To Keep Other Guys With Money Informed

Pluribus Capital was founded in 2009 by James A. Finkelstein, George Green and Matthew Doull to focus on acquiring and managing industry leading media properties with high growth potential, particularly those with strong brand recognition across multiple platforms including digital, print and events. And acquire Pluribus has. Together with Guggenheim Partners, a global diversified financial […]

Trade Titles Trade Owners (Here Come the Pay Walls)

Last month we noted that “Change Had Come” for Adweek, Mediaweek and Brandweek (after hearing it from Sharon Waxman). Now, the New York Times is making news of the rumors. Abandoning some of the best known names in trade publishing, the Nielsen Company said Thursday that it would shut down Editor & Publisher and Kirkus […]

BusinessWeek Sold For $5 Mil. This Bundle of Trade Mags To Go For More.

It’s been two weeks since Sharon Waxman broke the story about Adweek, Brandweek, Mediaweek, The Hollywood Reporter, Billboard, Editor & Publisher and other Nielsen trade titles being packaged for a sale. The other day, Editor & Publisher’s Editor, Greg Mitchell, had this inside the bubble POV to share: Now, Ad Age is adding a bit […]

For Adweek, Brandweek and Mediaweek Change Has Come Today

According to Sharon Waxman of The Wrap, Nielsen is looking to unload a bundle of titles, including The Hollywood Reporter. Apparently, James Finkelstein is ready to buy them. The historic Hollywood trade paper has been quietly for sale since the middle of last year, along with 41 other trade papers in Nielsen’s Business Media division, […]

Bootstrapped Media Companies That Focus On Business Are Rising Up Through The Cracks

In a topical convergence Ad Age is running a Nat Ives’ piece on the “harsh reality” faced by business magazines, while David Carr of The New York Times describes the business beat as “defeated.” Some of Carr’s prose on the matter: While the business of business may be back, the business of covering it with […]

Fun With Bob Garfield: “Che Guevara in a Jar”

Ad Age critic Bob Garfield says if you like the above commercial you may be a douche bag. Was this conceived during ‘shroom day at McGarryBowen? See, in non-psychedelic reality, Miracle Whip is not a badge of defiance but rather the quintessence of middle-American déclassé, the turquoise pants suit of condiments. To assert the opposite […]

Industry-Specific Blog-Like Media Creations Are Talk of the Town

Simon Dumenco, a.k.a. the “Media Guy” at Ad Age, recently had a conversation with veteran journalist and entertainment-industry reporter Sharon Waxman about her success with The Wrap. I love her insight on what it takes to be successful online (from an editorial point of view). I’m learning and evolving as a writer and as an […]