Ad Age has recognized some under-recognized agencies in its first-ever Small Agency Awards. Ad Age Editors, Jonah Bloom and Matthew Creamer say, “we had only two categories, Agency of the Year and Campaign of the Year, recognizing that dividing work by medium or discipline now is anachronistic.” That kind of solid thinking deserves its own [...]
Relevance Is Cool
September 5, 2009 By Leave a Comment
AOL marketing execs will increasingly be making their way to 35 West Wacker Drive for advice on resurrecting their languishing brand. Ad Age characterizes the account win as Burnett’s “first (new) major brand assignment in years.” AOL is calling on Leo Burnett USA to help reinvent the brand and give the internet giant a new [...]
Ten Minus Six
April 1, 2009 By 1 Comment
Crain Communications’ Creativity is now a quarterly, down from 10 printed issues a year. Yet editor Teressa Iezzi says, “We are the architects of our own evolution.” I’m sorry, but print editors don’t draw up their own demolition. She also says Creativity-Online.com, “has in its relatively short life become the industry’s leading creative hub.” According [...]
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