It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back [...]
Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability [...]
I just got back from a trip to Europe, where one of the things you don’t see on the labels of candy bars and sodas is High Fructose Corn Syrup. I don’t think the sweetener’s technically banned there, but it’s very rare. So it’s no surprise that folks like the Corn Refiners Association, a trade [...]
Michael Bloomberg picked BusinessWeek up for a song in 2009, but old trade mags appear to hold their value better than that. According to Los Angeles Times, a buyer may need to pay ten times what Bloomberg paid for Variety. Dutch and British conglomerate Reed Elsevier, which acquired the weekly and its Daily Variety newspaper [...]
Adweek has a new bespoke suit, a fresh shave and a great haircut. Its new editor, Michael Wolff, is feeling pretty good about it. According to The Wall Street Journal, Mr. Wolff said he wants the magazine “to be the editorial and economic anchor of a newsy website that appeals to the ‘chattering classes and [...]
Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here’s the header running atop the two websites at this moment: In the upcoming weeks, Mediaweek.com (and Brandweek.com) will become part of the new, much expanded Adweek.com. You’ll [...]
AdAge.com launched a new design this morning. Firefox users had to open Preferences and delete cookies in order to see it, but whatever. By the way, Shawn found this funny wireframe today: It’s easy to miss the joke embedded inside this wireframe. Look a little closer, then leave a nitpicking comment.