Vodka Brands Need Advertising Like Cuckoo’s Need Clocks

▶ Wodka Vodka Commercial--Very Funny!! - YouTube-1

Comedy writer and actress Lauren Reeves is helping Adweek readers understand the pointlessness of vodka advertising. “Alcohol is a necessity,” she claims. “Don’t worry, we’re gonna buy it.” Reeves’ analysis is not the most astute I’ve heard, but I think I follow her meaning. People are going to drink. But which type of alcohol will […]

The Only Thing “TRUE” Here Is A Bad Ad From A PR Firm

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It’s no secret that PR firms are looking to branch out into other realms like advertising and content creation. Nothing wrong with that at all, if they bring in the right talent who can help them compete in those areas. But this ad from PR firm FleishmanHillard is a deceptive one. It’s on the back […]

Cozy Up To The Consumer

Matthew Creamer of Ad Age has thoughtfully laid out a five-year plan for agency growth. One of the things I find interesting in his assessment is the emphasis on User-Experience Design, a.k.a. UX. User-experience design is too often thought of as a digital-marketing task, ensuring that website and app development meet and ideally exceed usability […]

Why Is Adweek Pushing Big Corn’s Agenda?

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I just got back from a trip to Europe, where one of the things you don’t see on the labels of candy bars and sodas is High Fructose Corn Syrup. I don’t think the sweetener’s technically banned there, but it’s very rare. So it’s no surprise that folks like the Corn Refiners Association, a trade […]

The Truth Is The Truth, Not What The Client Says It Is

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Rance Crain is President, Crain Communications and Editor-in-Chief of Advertising Age, Crain’s Chicago Business, Crain’s New York Business and TelevisionWeek. As such, he has seen and heard a lot of bullshit in his day. You might even say he has an especially sensitive bullshit meter, something Ernest Hemingway declared essential for any writer. Given his […]

Trade Ya

Variety.com Videos - Movie Trailers, TV Clips, Festivals, Screening Series-1

Michael Bloomberg picked BusinessWeek up for a song in 2009, but old trade mags appear to hold their value better than that. According to Los Angeles Times, a buyer may need to pay ten times what Bloomberg paid for Variety. Dutch and British conglomerate Reed Elsevier, which acquired the weekly and its Daily Variety newspaper […]

Ad Age Knows Who And Where You Are, And Intends To Profit From It

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Apparently, there’s good money to be made in knowing who’s who in Adlandia. Culling data from its Agency Report 2011, the trade magazine is now offering Ad Age’s Agency Contact List which includes names, titles and contact information for more than 3,000 agency executives from the nation’s 900 largest advertising/marketing-services agencies. The Agency Contact List […]

When Was The Last Time You Made A Great Print Ad?

Adweek’s Micahel Wolff thinks that copywriters and art directors fell out of love with magazines. He also notes that “television advertising was once lowbrow—jingles and irritating repetition—and national magazine advertising highbrow, or at least high craft: compressed language, compelling image, precise message, tailored information. Witty, sexy, informative. That perfect marriage of image and word.” Let’s […]

Adweek Takes The Wolffian Way

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Adweek has a new bespoke suit, a fresh shave and a great haircut. Its new editor, Michael Wolff, is feeling pretty good about it. According to The Wall Street Journal, Mr. Wolff said he wants the magazine “to be the editorial and economic anchor of a newsy website that appeals to the ‘chattering classes and […]

Mediaweek and Brandweek Are No More

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Mediaweek and Brandweek are no more. According to FishbowlNY, Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week. Here’s the header running atop the two websites at this moment: In the upcoming weeks, Mediaweek.com (and Brandweek.com) will become part of the new, much expanded Adweek.com. You’ll […]